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AiOpti empowers brands, agencies, and multi-location businesses to connect data, media, and measurement in one unified system. Already serving destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), and economic development groups, AiOpti is expanding into a wide range of B2C and B2B industries, including hotels, resorts, cruise lines, airports, ports, retail, grocery, restaurants, entertainment venues, sports teams, and e-commerce.

“There is no more valuable currency in marketing today than first-party data,” said Barbara Karasek, Co-Owner and Chief Executive Officer of AiOpti. “AiOpti equips brands of all sizes to transform that first-party data into actionable intelligence—driving outcomes with clarity, accuracy, and speed. The brands that own and activate their data won’t just keep up—they’ll lead the future.”

As audience fragmentation accelerates and traditional signals decline, marketers face a critical challenge: confidently connecting media investments to business outcomes. AiOpti delivers a privacy-first solution with deterministic attribution, customer journey analytics, and identity-based audience intelligence that turns marketing uncertainty into provable performance.

Key Capabilities of AiOpti:

• OptiReveal^SM – Uncovers overlooked, high-intent, and fringe audience segments.
• Super AIdentity Graph^SM – Resolves anonymous website visitors into verified, privacy-compliant identities without relying on cookies.
• Omnichannel Activation – Delivers ads to real people across CTV, native, digital out-of-home (DOOH), audio, video, and display.
• Offline Attribution – Connects media exposure to real-world outcomes, including physical visits and verified debit and credit card transactions.
• Journey Analytics and Optimization – Identifies which audiences, channels, and creatives drive real revenue and visits.

About AiOpti’s Leadership Team

• Barbara Karasek, Co-Owner and Chief Executive Officer – An accomplished executive with over 25 years leading brands like NASCAR, PGA TOUR, SeaWorld Parks & Entertainment, and the U.S. Olympic & Paralympic Committee. She is also CEO and Co-Owner of Paradise Advertising & Marketing.
• Tony Karasek, Co-Owner and Chief Relationship Officer – Former professional athlete turned business leader with expertise in relationship-building and growth strategies. He also serves as Co-Owner and Chief Relationship Officer of Paradise Advertising & Marketing.
• John DeGeorge, Vice President of Data Technology – A data and marketing technology leader with over 20 years of experience in attribution modeling, data architecture, and performance media. John leads AiOpti’s product innovation and data strategy, focusing on AI-powered measurement, deterministic attribution, and audience intelligence. He holds an MBA from the University of Georgia and a BS from Kennesaw State University, with certifications in AI and Lean Six Sigma.

Media Contact:
Cristina Duschek
Chief Communications Officer
Cell: 727-434-3912

Company Contact:
AiOpti Media, LLC
13475 Atlantic Boulevard, Suite 8, #M-896
Jacksonville, Florida 32225
Email: hello@aiopti.com