 
Back
To News/PR Index
|
|
|
New
York, NY – October 2024 / NewsmakerAlert:
American
Express Travel® announces the next installment of its Trending
Destinations list, highlighting the top ten must-visit places for 2025
with Millennial and Gen Z1 travelers in mind. This year’s list features
noteworthy destinations based on global American Express® Card Member
travel bookings and expertise from Amex Travel’s global network of Travel
Consultants.
The
2025 Trending Destinations list includes:
-
Brisbane,
Australia - Located between the Gold and Sunshine Coasts, Brisbane
offers excellent museums as well as vibrant dining and nightlife.
-
Brittany,
France - Distinctive culture, coastal scenery and miles of seaside
walking paths like the GR34 trail top the list of reasons to visit the
Brittany region.
-
Franschhoek,
South Africa - Franschhoek, the mountain-ringed gem in the Cape Winelands
region, is an ideal add-on to a safari vacation with nearly 50 wineries2,
farm-to-table restaurants and hiking.
-
Koh
Samui, Thailand - 88-square-mile Koh Samui offers a dreamy combo of
lush jungle, white sand beaches, and turquoise waters, perfect for active
travelers or those looking to relax. The island will be featured on a popular
TV show scheduled to air next year and is sure to inspire set-jetting travelers.
-
Macau,
China - Though The Historic Centre of Macau enjoys UNESCO World Heritage
status, and the local Cantonese-Portuguese fusion cuisine is a must-try
for foodies, the supersized casinos are the reason this densely populated
peninsula, known as the “Las Vegas of the East,” boasts a number of award-winning
restaurants.
-
Moab,
Utah, United States - As the gateway to Utah’s “Mighty Five” national
parks, Moab is a perfect starting point to explore the American Southwest.
Travelers come for world-class rafting, mountain biking, and canyon hiking
- or simply to bask in the red rock scenery.
-
Nikko,
Japan - This tucked away mountain retreat in mostly rural Tochigi prefecture
blends elements of Kyoto and Mt. Fuji, with photogenic waterfalls and abundant
hiking trails.
-
Paros,
Greece - Laid-back Paros has become the Greek island of choice for
many with a vibrant cultural scene and rocky coastline studded with beaches,
secluded coves, and sea caves.
-
São
Paulo, Brazil - This multi-ethnic city is one of the great cultural
destinations of South America and home to rich architectural heritage and
some of the continent’s best museums, street art, and homegrown fashion.
-
Sun
Valley, Idaho, United States - With fewer crowds than other Western
ski resorts, Sun Valley appeals to premium travelers and everyday outdoor
enthusiasts alike. During the summer months travelers can enjoy trout fishing,
whitewater rafting, mountain biking and more.
“We want
our Card Members to experience all that travel has to offer,” said Audrey
Hendley, President of American Express Travel. “Through our global
travel expertise, guides like our annual Trending Destinations list and
our lodging programs like The Hotel Collection, we help our Card Members
plan all types of trips and inspire them to explore new places. This year,
we’ve added more than 300 new properties in top destinations to The Hotel
Collection, so Card Members have even more options for where to stay when
they get there.”
|
|
A
study conducted by American Express found that 72% of Millennial and Gen
Z travelers are more likely to book hotels that offer credit card rewards
and 70% are interested in a credit card with a collection of hotel benefits
across the world3. Knowing that value is a priority for travelers, especially
among Millennials and Gen Z travelers, American Express Travel added new
benefits and expanded The Hotel Collection to include more properties in
destinations our Card Members are visiting. The lodging program has increased
its footprint by 40% this year to include over 1,000 hotels and expanded
to 50 new destinations. The collection includes upscale hotels located
near city centers, popular tourist attractions, great restaurants, and
active nightlife. Additionally, when Gold and Platinum Card® Members
book two or more nights at these hotels through Amex Travel, they are eligible
to receive a room upgrade upon arrival, 12:00 P.M. early check-in, and
late check-out up to 4:00 P.M. (all subject to availability and certain
room categories are not eligible for upgrade). These benefits are in addition
to a complimentary credit valued at $100 to use towards eligible charges,
which may include food and beverage, spa, or other on-property charges
(eligible charges vary by property).
Five
of this year’s Trending Destinations are home to Hotel Collection properties
including:
-
Hotel
X Brisbane Fortitude Valley is in the heart of Brisbane’s fashion,
nightlife, and restaurant hub. The hotel is just minutes from the bars
and restaurants of Howard Smith Wharves and the boutiques of James Street.
-
Hotel
Barriere Le Grand Hotel Dinard is a beautiful hotel with a prime spot
facing St. Malo in Dinard, northeastern Brittany. This elegant hotel dates
to the 19th century and is just a 10-minute walk to the beach and promenade.
-
Avant
Mar in Paros, Greece is situated on the shore of Piperi Beach and a
short walk from Naoussa, a village and harbor filled with shops and al
fresco dining.
-
ULUM
Moab is a luxury, safari-inspired resort that overlooks Looking Glass
Arch and offers a secluded stay with views that extend all the way to Canyonlands
National Park.
-
Sun
Valley Resort in Sun Valley, Idaho gives guests the best of both worlds
with outdoor adventure activities like downhill skiing and hiking trails
along with luxury accommodations and signature spa treatments.
When Card
Members book these – and any – destinations with Amex Travel, American
Express’ massive global footprint and incredible benefits help them make
the most of their travel through a network of Travel Consultants in 23
countries who speak 13 languages, over 1,400 airport lounges in 140 countries,
dining reservations that can be made through Resy in 30 countries, and
over 2,600 properties in 114 countries through the Fine
Hotels + Resorts® and The
Hotel Collection programs.
About
American Express
American
Express is a globally integrated payments company, providing customers
with access to products, insights and experiences that enrich lives and
build business success. Learn more at www.AmericanExpress.com.
1
Gen-Z and Millennials are defined as respondents being born between 1981
- 2012.
2
Must be 21 years of age or older to consume alcoholic beverages. Please
drink responsibly.
3
Methodology: This poll was conducted between June 24 – 25, 2024 among a
sample of 2018 Gen Z and Millennial respondents with a household income
greater than $50k. The interviews were conducted online and the data were
weighted to approximate a target sample of adults based on gender, age,
race, educational attainment and region. Results from the full survey have
a margin of error of plus or minus 2 percentage points.
American
Express Travel Related Services Company, Inc. is acting solely as a sales
agent for travel suppliers and is not responsible for the actions or inactions
of such suppliers. Certain suppliers pay us commission and other incentives
for reaching sales targets or other goals and may provide incentives to
our Travel Consultants. For more information visit
here. California CST#1022318; Washington UBI#600-469-694
Terms
apply. Learn
more here.
Media
Contact:
Ali
Barlow
American
Express Company
Linkedin |
