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“Aspen has always been a high-demand market,” said Jamie Feagler, Partner at Aspen Vacation Rentals. “What we’re seeing now is a smarter guest who searches on Google, finds our official site, and books directly to avoid added fees and restrictions that often come with third-party marketplaces.”

Direct booking is no longer just a savvy traveler’s move—it’s becoming the norm, especially in the luxury segment.

AspenVacationRentals.com has reported a sharp increase in direct bookings throughout 2025, a trend driven by Google’s vacation rental interface that showcases verified properties with direct links to manager websites. This shift is especially pronounced at the high end, where commissions on intermediaries can be substantial.

Unlike third-party marketplaces, direct booking gives guests access to better rates, personalized concierge services, and properties that aren’t always listed elsewhere. Aspen Vacation Rentals, which specializes in elite homes throughout the Aspen area, offers a seamless booking experience backed by local expertise and concierge support.

“We’re seeing more travelers who want transparency, control, and a personal connection to their stay,” added Feagler. “That’s what direct booking offers—and it’s becoming the new standard in the luxury segment.”

With more guests turning to Google Vacation Rentals and avoiding third-party fees, Aspen Vacation Rentals is poised to remain at the forefront of this evolving market.

About Aspen Vacation Rentals
Aspen Vacation Rentals is a luxury vacation rental and property management company based in Aspen, Colorado. The company manages Aspen’s most exclusive homes and provides personalized service for guests seeking exceptional mountain experiences. Learn more or book directly at www.AspenVacationRentals.com. Address: Aspen Vacation Rentals, 225 N Mill St, Suite 203, Aspen, CO 81611

Media Contact
Aspen Vacation Rentals
Jamie Feagler, Partner
970-300-2000
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