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| Playa
de Brooklyn struck a chord with drinkers for its lighter, citrus-forward
flavor after debuting as a limited-edition offering in Brooklyn Brewery’s
Tasting Room in 2022. The popularity of the crisp, bright lager brewed
with warm-weather gatherings in mind prompted a move to the core portfolio,
allowing it to be more widely available for year-round enjoyment.
 Brooklyn Brewery’s James Beard Award-winning Brewmaster, Garrett Oliver explains: “My summer Playa is in Brooklyn— in my own rooftop garden, lined with palm trees and drenched in sunshine, where Playa de Brooklyn is the star of my frequent barbecues. And my winter Playa is in Playa del Carmen, Mexico, where I spend weeks every January recharging my solar battery until I’m back up on my roof. I created Playa de Brooklyn to capture that feeling—it takes me straight to that beautiful Mexican beach, puts sunshine on my face and palm trees over my head, no matter where I actually am. It’s a state of mind… my favorite one.” Brewed with Hallertau and Saaz hops, Playa de Brooklyn delivers a perfectly balanced profile: fresh and zesty with a hint of lime that lifts every sip. At 4.8% ABV, this tasty lager pairs effortlessly with tacos, peach and goat cheese summer salads, jerk chicken, and Oaxaca cheese, making it a standout choice for afternoons at the beach, in the park, backyard barbecues, stoop sunbathing, and so much more. To highlight Playa de Brooklyn's refreshing character, Brooklyn Brewery is introducing it in clear glass bottles. The packaging showcases its inviting golden hue, complemented by bold sunburst graphics in a vivid green and pink color palette that reflect the beer’s bright, citrus-forward taste. A convenient twist-off cap makes it even easier to enjoy—effortless and delicious every time. And what pairs better with Playa de Brooklyn than the perfect music? Brooklyn Brewery is giving away 50 custom Bose Soundlink Flex Bluetooth Speakers. The sweepstakes is open now and will close 7/31/25, with winners selected in early August — just in time to soak up the last stretch of summer. Enter at www.BrooklynBrewery.com/playadebrooklynsweeps. Playa de Brooklyn is available year-round starting in April in 6pks of 12oz cans and bottles, as well as on draft. Look for it wherever Brooklyn Brewery beers are sold, and let a fresh twist of lime take you to your own personal beach. For images and more info on Playa de Brooklyn, click here. About
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