To News/PR Index
WA – May 2020 / Newsmaker Alert / Researchers
from the School
of Hospitality Business Management in the Carson College of Business
at Washington State University has been conducting a study on consumers’
dining out and hotel stay sentiments.
to the Covid-19 pandemic, the US economy was shut down almost overnight.
The pandemic has confronted the restaurant and hotel industry with an unprecedented
challenge. Almost all restaurants were asked to limit their operations
to only take-outs. Restrictions placed on travel and stay-at-home orders
issued by the governors of many states resulted in sharp decreases in hotel
occupancies and revenues. While most of the hotels are still open for business,
they are operating at a significantly reduced capacity. However, the reopening
process has slowly begun and Governors in some states have started easing
restrictions, for example, allow dine-in restaurants to reopen at a reduced
capacity with strict social distancing guidelines. Now the big question
remains: what are the customers’ sentiment about patronizing a restaurant
or a hotel in the time of coronavirus? Are they ready to return?
report presents the findings of a study that investigated individuals’
sentiments towards re-patronizing hotels and sit-down restaurants after
stay-at-home orders are lifted, based on the data collected from 785 American
consumers between May 1 and May 7, 2020.
sentiment towards dine-in restaurants:
sentiment towards traveling to a destination and staying at a hotel:
orders are lifted tomorrow, 65.86 percent are not willing to dine in at
a restaurant immediately.
percent are willing to dine in at a restaurant immediately.
to half (47.77%) will wait at least 1-3 months or longer to dine in with
a friend at a restaurant.
percent indicated that they would dine in at a restaurant immediately or
within 1-2 weeks of re-opening.
sanitizing efforts (such as sanitizing tables and chairs in front of the
customers, hand sanitizer stations throughout the restaurant, staff wearing
mask) and implementing social distancing are the most important safety
precautions customers expect from a restaurant.
or family style restaurants are the first they will patronize.
orders are lifted by June 1st, most (56.44%) are not willing to travel
to a destination and stay at a hotel in mid-June or July.
percent is willing to travel to a destination and stay at a hotel in mid-June
half (60.12%) will wait at least 3-6 months or longer to travel to a destination
and stay at a hotel.
percent will travel to a destination and stay at a hotel right after the
stay-at-home orders are lifted or within 1-2 months.
half (62.93%) will wait at least 3-6 months or longer to travel to a destination
with a friend and stay at a hotel.
sanitizing efforts (such as hand sanitizer stations throughout the property,
staff wearing mask) and more rigorous cleaning procedures are the most
important safety precautions they expect from a hotel.
or lakeside getaways and road trips through scenic countryside are the
first travel experiences consumers would like after the stay-at-home orders
Washington State University
State University (WSU) is one of two comprehensive
universities in the public higher education system of the state of Washington.
Established in Pullman in 1890 as the state’s land-grant university, WSU
became a multi-campus system in 1989 with the establishment of three additional
campuses (Spokane, Tri-Cities, and Vancouver) throughout the state. WSU
has 10 academic colleges and a graduate school. Visit www.WSU.edu
for more information.
Bell Distinguished Professor
of Hospitality Business Management