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Houston,
TX – February 2025 / NewsmakerAlert: The
CITGO brand is extending to five new geographic markets with the launch
of a brand licensing program
for qualified marketers and retailers. Initially targeting Arizona, Colorado,
New Mexico, Nevada and Utah, CITGO is also evaluating additional states
for launch this year.
“The
licensing program is designed to drive business growth for licensees outside
our current territories,” said Greg
Caponegro, General Manager Light Oil Sales. “By offering our brand
and marketing support to retailers who source their own fuel, we can expand
our presence and provide more consumers with the quality and service they
expect from CITGO.”
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The
brand licensing program capitalizes on newly reformed TriCLEAN®, CITGO’s
most advanced additive system with TOP TIER˜ designation and 50% more cleaning
agents, while enabling participants to outsource their supply of gasoline.
Additionally, participating licensees can utilize the high-quality Illuminate
Brand Image, the Club CITGO Loyalty Program, CITGO credit/payment cards,
comprehensive marketing support, and unwavering customer service to draw
new customers to the CITGO brand.
Marketers
and retailers interested in joining the CITGO Brand Licensing Program can
visit the program’s website at www.CITGOBrandLicensing.com
for more information.
About
CITGO
CITGO
Petroleum Corporation is a recognized leader in the refining industry
and operates under the well-known CITGO brand. CITGO owns and operates
three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus
Christi, Texas, and wholly and/or jointly owns 38 active terminals, eight
pipelines and three lubricants blending and packaging plants. With approximately
3,300 employees and a combined crude capacity of approximately 807,000
barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the
most complex independent refiners in the United States. CITGO transports
and markets transportation fuels, lubricants, petrochemicals and other
industrial products, and supplies a network of approximately 4,000 locally
owned and independently operated branded retail outlets, all located east
of the Rocky Mountains. CITGO Petroleum Corporation is owned by CITGO Holding,
Inc. Visit www.CITGO.com for more
information
Media
Contact:
Kate
Robbins
CITGO
Corporate Communications
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