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2025, parks that opted into the campaign saw an average 74% increase in
reservations from Campspot’s Marketplace and a 24% lift in revenue generated
through the platform. Notably, 71% of bookings at participating campgrounds
came from new guests, demonstrating the campaign’s ability to introduce
parks to entirely new audiences.
View Full-Size Image Here This year’s promotion was also backed by a robust national media effort. Campspot secured more than 78 media placements across leading travel and lifestyle outlets, giving participating parks exposure to an estimated 30 million readers and reinforcing the Campspot Marketplace’s value as not just a booking engine, but a high-performing marketing channel. Operators who participated reported not only strong financial returns, but increased visibility and long-term guest acquisition. Lake Hemet Campground, a returning participant, saw a 40% increase in reservations and a 25% increase in revenue compared to the previous year’s promotion. “The BIG 25 promotion really exceeded our expectations this year,” said the Lake Hemet management team. “We always love partnering with Campspot for their sponsored promotions, but the new options offered in 2025 increased the financial benefit to us, allowing us to be more generous in our discount percentage to guests. The marketing value and visibility increase have been immeasurably valuable.” Campspot’s Biggest Booking Week continues to be a standout example of how strategic Campspot Marketplace campaigns benefit campground operators. The promotion’s success highlights Campspot’s ability to drive meaningful growth through a combination of marketing, technology, and targeted distribution—delivering value far beyond a standard listing. Read more about the success of this year’s program on the Campspot blog. For parks looking to participate in future campaigns or learn more about Campspot Marketplace visit software.Campspot.com or contact sales@campspot.com. About
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Previous Content: Campspot Awards Showcase North America’s Best Camping Destinations for 2025 (03/20/25) |
