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Grand
Rapids, MI – April 2024 / NewsmakerAlert: Campspot’s
second annual Biggest
Booking Week sale, which ran from March 4-10, 2024, was even bigger
than its predecessor, and participating campgrounds felt that growth. Capitalizing
on the large influx of reservation activity historically observed each
March, their spring sale on Campspot
Marketplace bolstered bookings and helped campground customers access
new campers across North America.
The
numbers tell the story: On Campspot Marketplace, participating campgrounds
grew by 51% compared to the previous four-week average, whereas non-participating
campgrounds only grew by 13%. Media exposure is a big piece of the puzzle
and Campspot reached 142 million readers through its press coverage.
“These
promotions have been a successful way to not only boost bookings for our
parks, but also to help them reach new campers with the increased exposure,”
says Campspot CMO Erin
Stender.
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Here’s
a look at some of the insights Campspot gleaned from the sale:
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Participation
in the Biggest Booking Week promotion drove overall bookings. Campgrounds
that participated in the Biggest Booking Week sale were more likely to
get a booking (with or without promo code application). The percentage
of participating campgrounds who saw at least one Campspot Marketplace
booking during the week of the sale grew by 9% week over week, and 74%
of participating parks saw a week-over-week increase in Campspot Marketplace
bookings. This additional volume and exposure helped participating parks
achieve a 17% increase in total reservations across all Campspot sources
during the week of the sale compared to the prior four-week average, outpacing
non-participating parks who only saw a 13% increase.
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Sales
help to connect campgrounds with new guests. For the Biggest Booking
Week sale, 75% of Campspot Marketplace bookings at participating parks
were made by first-time guests to the park, in line with recent trends
for the Marketplace in general.
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Campers
spend more when there’s a sale. For bookings made on Campspot Marketplace,
the average booking value was 57% higher for participating parks at $331,
compared to non-participating parks at $211.
Campspot
also found that for RV bookings and tent bookings across the platform specifically,
the average booking value for reservations made with the BIG24 promo code
was higher than non-BIG24 bookings (7.5% higher and 15% higher respectively).
Sales
allow campers to get the biggest bang for their buck and thus encourage
booking behaviors like longer stays and more add-ons, resulting in higher
reservation totals.
“We
are thrilled with the success of the campaign and the ability to give our
parks a boost ahead of the summer camping season. We know reaching new
campers is harder than ever and we prioritize supporting our parks through
revenue driving features available in our software, but also with unique
marketing and distribution opportunities, whenever possible,” says Stender.
To
learn more about Campspot, visit software.Campspot.com
or reach out to sales@campspot.com
to speak to a representative.
About
Campspot
Campspot
is the leading software provider
and online marketplace for RV resorts, family campgrounds, cabins, glamping
options, and more, providing access to more than 200,000 campsites across
the United States and Canada. Campspot provides an intuitive, easy-to-navigate
guest booking experience that makes planning a vacation seamless. For campground
customers, Campspot offers a real-time, cloud-based
management solution that powers a best-in-class reservation system.
For
more information, please visit www.Campspot.com.
Follow Campspot on Facebook,
Instagram,
and Twitter. Download the Campspot
Mobile App on Apple IOS HERE
and Android HERE.
Media
Contact:
Michelle
Hollenbeck
Marketing
Manager
847-400-4954
Campspot
LinkedIn
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