| | “Using future looking data to determine the trajectory of performance allows business owners to optimize their strategy against market trends and the macro-factors that influence camping demand,” says Alex Boley, Senior Product Manager at Campspot. | Because Signals Future Trends takes a daily snapshot of future reservations, parks now have an easy way to understand pickup. Users who analyze these future trends and pace can see how many bookings were made for specific future dates on any day in history. This information can help parks to make proactive adjustments to things like rates, promotions, and reservation restrictions to achieve the optimal balance of rate and occupancy for their park. This announcement comes on the heels of The Data Dig, a first-of-its-kind publication powered by Campspot Analytics that delivers practical benchmarking data and insights to campground owners and operators. With anonymized and aggregated data from over 2,500 private and public parks across North America, The Data Dig provides a comprehensive view of industry trends, revenue best practices, and real-life campground performance. The Data Dig will also feature monthly insights developed in partnership with OHI who is also extending the monthly report to its members. To learn more about Campspot, Campspot Analytics, or the Future Trends dashboards, visit software.Campspot.com. Or Subscribe to The Data Dig to get monthly industry insights delivered directly to your inbox. About
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