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| That’s
why Campspot built the industry’s most robust reporting and analytics tool
for campground operators—Campspot Analytics. Easy access to visual dashboards
helps Campspot users make data-informed decisions on a regular basis. Initial
use among adopters is paying off: Parks that accessed Campspot Analytics
in its first six months had 5% higher occupancy than those that did not.
 One of the unique benefits of Campspot Analytics is Signals—a suite of dashboards that anonymously pools information into a competitive set from a group of parks with similar profiles so campgrounds can see how their rates and occupancy levels compare to other parks. Unlike other competitive benchmarking tools in the market, Signals is the only product with access to anonymized data for the outdoor hospitality industry at such a large scale. Data shows, for example, that in 2023 campgrounds and RV resorts averaged $3,985 in revenue per RV site open between May and October. With Signals, Campgrounds can get comp data like this that is specific to their parks and help ensure ideal rates. Additional dashboards available in Campspot Analytics include:
We’ve seen, for example, that among highly amenitized resorts and traditional campgrounds 51% of occupied sites were stays of less than 28 nights. While 69% of all occupied sites were stays of 28 nights or more across all park types. Additionally, in 2023, Campers booked their RV sites an average of 49 days prior to their arrival while lodging sites were booked much closer at 22 days. Insights like these can help campgrounds hone marketing messaging and strategy. The Campspot Value dashboard gives parks a look at how much they make off of Campspot’s various revenue-driving features like Lock Site, Add-ons, and Grid Optimization to see where their biggest revenue drivers are, and what additional opportunities are out there. Here’s a peek at what those numbers are across all campgrounds for the 2023 summer camping season:
“We want to make it as straightforward as possible for parks to measure and monitor the health of their businesses,” says Josh Traxler, Campspot’s Chief Operations Officer. “With Campspot Analytics, it’s easy to see which parts of the business are booming and where there might be room for growth.” Get
a peek inside Campspot Analytics HERE.
To learn more about data and reporting capabilities with Campspot visit software.Campspot.com/features/data-reporting or connect with a Campspot representative today at sales@campspot.com. About
Campspot
For more information, please visit www.Campspot.com. Follow Campspot on Facebook, Instagram, and Twitter. Download the Campspot Mobile App on Apple IOS HERE and Android HERE. Media
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