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St.
Louis Park, MN – November 2024 / NewsmakerAlert:
Nearly 20 years after
closing the last CHI-CHI’S™ restaurant location, the popular Mexican restaurant
chain is set to make a comeback thanks to a new agreement with Hormel
Foods, owner of CHI-CHI’S™ trademarks. The deal grants Michael McDermott,
son of CHI-CHI’S™ founder, use of the CHI-CHI’S™ name on physical restaurant
locations which are expected to open in 2025.
The backstory
Founded
by restaurateur Marno McDermott and former Green Bay Packers player Max
McGee in 1975, the CHI-CHI’S™ restaurant chain grew rapidly during the
late 20th century, reaching more than 200 locations nationwide. However,
a series of ownership changes eventually led to the chain’s closure in
2004.
McDermott,
who has built his career in the restaurant industry with brands like Kona
Grill and Rojo Mexican Grill, is determined to honor his family’s legacy
by combining the classic CHI-CHI’S™ restaurant experience with modern influences.
“I
still have fond memories of growing up in the CHI-CHI’S™ restaurants that
my father built throughout their time, instilling in me the passion and
determination to pursue my own career in the restaurant industry,” said
Michael McDermott, founder of CHI-CHI’S™ Restaurants, LLC, the new company
formed to revive CHI-CHI’S™ Restaurants. “We have seen the impact our restaurant
has had on individuals and families across the country and believe there
is a strong opportunity to bring the brand back in a way that resonates
with today’s consumer – an updated dining experience with the same great
taste and Mexican flavor.”
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Keep the legacy
alive
Although
there has not been a CHI-CHI’S™ restaurant in the United States in 20 years,
McDermott believes the brand holds a special place in the hearts of those
who remember its heyday and remains popular among consumers nationwide
who enjoy its packaged salsas, tortillas, and seasonings, which will continue
to be available as new restaurant locations open.
About
Chi-Chi’s Restaurants LLC
Founded
by Michael McDermott, CHI-CHI’s™ Restaurants LLC is a recently founded
company revitalizing the iconic CHI-CHI’s™ restaurant, which proudly served
the Minneapolis community for 28 years. With a mission to deliver high-quality,
value driven meals in a modern and lively atmosphere, the group is poised
for success in their relaunch to the full-service dining industry.
About
Hormel Foods — Inspired People. Inspired Food.™
Hormel
Foods Corporation, based in Austin, Minnesota, is a global branded
food company with over $12 billion in annual revenue across more than 80
countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®,
HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN’S®, WHOLLY®,
HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than
30 other beloved brands. The company is a member of the S&P 500 Index
and the S&P 500 Dividend Aristocrats, was named one of the best companies
to work for by U.S. News & World Report, one of America’s most responsible
companies by Newsweek, recognized by TIME magazine as one of the World’s
Best Companies, received a perfect score of 100 on the 2023–24 Corporate
Equality Index and has received numerous other awards and accolades for
its corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired Food.™ — to
bring some of the world’s most trusted and iconic brands to tables across
the globe. For more information, visit HormelFoods.com.
Media
Contact:
Hormel
Foods
507-437-5611 |