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Denver,
CO – April 2022 / Newsmaker Alert: Tom
Luersen, president of CoralTree
Hospitality, announces that Andre
Fournier has been promoted to chief commercial officer, a new position
for the company. Fournier has been with CoralTree since its inception as
executive vice president overseeing revenue, sales and marketing.
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The
company’s new CCO role will continue to oversee all aspects of the company’s
marketing, sales, revenue operations and plans. Additionally, the CCO will
be instrumental in developing and leading customer experience and innovation
strategies. In his new role, Fournier will serve as the brand champion,
along with Luersen, ensuring that CoralTree’s values and voice serve as
the key facet for creating the brand and reputation platform in a purpose-driven
culture of performance.
“Andre
has been an integral part of developing and growing the CoralTree collection,
its voice and brand pillars since its inception in 2018,” added Luersen.
“He’s known as an innovator so it just made sense to reimagine his role
with the company to now oversee this important function along with creating
amazing guest experiences. He’s always built bridges between our sales
and marketing and operations functions to maximize hotel performance. His
new role was a logical extension of his current expertise. We are excited
to see him rise to the challenge in his new role and take the company even
further with these important functions.”
Fournier
grew up a travel-crazy kid, with parents who road tripped and exposed him
to art, food and culture. So it was a no-brainer for him to seek his first
job in the industry. As an Arizona State college student, Fournier hustled
shifts at the local DoubleTree Inn, where he remembers trying to stay cool
while serving their trademark fresh chocolate-chip cookies in 105-degree
heat. Fournier connected with guests over his passion for the region, especially
his love of the desert. And during those long, hot shifts, he realized
that hospitality was his calling.
Fournier’s
first major position in the industry was as the vice president for a destination
management company at Scottsdale Plaza Resort. However, his big break was
an opportunity to leave the desert and move to the mountains of Colorado
to lead the marketing effort for the Vail Cascade Resort, which was managed
by Destination Hotels & Resorts. He moved up in the ranks at Destination
and returned to Arizona as the company’s regional director of sales and
marketing overseeing Pointe South Mountain Resort, Royal Palms Resort and
Spa, and Tempe Mission Palms Hotel and Conference Center. His career continued
to rise as he returned to Colorado in 2011 as the vice president of sales,
marketing and revenue for the company.
When
Destination Hotels & Resorts became Two Roads Hospitality in 2016,
Fournier led the company’s global sales, marketing and revenue efforts.
At the time, Two Roads was the largest independent hotel management firm
in the world. He parlayed this experience into launching CoralTree Hospitality
in 2018 as the company’s executive vice president of sales, marketing and
revenue.
Fournier
considers receiving the Spirit of Lowe Award, while at Destination Hotels
& Resorts, one of the most meaningful achievements in his career.
The award, which is given by peers, recognizes employees with the leadership
and core values exemplified by company founder Bob Lowe. “I love
it,” Fournier says. “Bob Lowe learned long ago that having a higher purpose
delivered successful projects and results.” Lowe embodied the company values
of acting with integrity, empowering diverse and talented people, and balancing
personal with professional life, among others.
Fournier
is an active member of the global hospitality community. He currently serves
on the Hospitality Sales and Marketing Association International Americas
board of directors and he received the organization’s distinguished “Top
25 Extraordinary Minds in Hospitality Sales, Marketing & Revenue Optimization”
award.
About
CoralTree Hospitality
Launched
in December 2018, CoralTree
Hospitality is a wholly-owned subsidiary of Los Angeles based Lowe,
a real estate investment, management and development firm. Colorado-based
CoralTree delivers distinctive, memorable experiences that celebrate the
surroundings, culture and community of each property. CoralTree was named
among the top 20 hotel management companies in the U.S. after only one
year of operation by Hotel Business magazine. The company provides marketing
licensing, hospitality, and asset management services to hotels and resorts
in the United States. The collection includes independent, branded and
soft-branded properties such as Terranea Resort on the Southern California
coast, Hotel Lincoln in Chicago, The Woodlands Resort in Houston, Suncadia
in Cle Elum, the Eddy Taproom & Hotel in Golden, Colorado, four Magnolia
Hotels located in Denver, Houston, St. Louis and Omaha as well as the
new Lake Nona Wave Hotel
in Orlando, Florida, which opened in late 2021. For more information on
CoralTree, visit www.CoralTreeHospitality.com.
Media
Contact:
Kristin
Yantis
Malen
Yantis Public Relations
for
CoralTree Hospitality
970-949-7919
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