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Lebanon,
TN – October 2025 / NewsmakerAlert: Cracker
Barrel Old Country Store, Inc. (“Cracker Barrel”) announces leadership
and organizational structure enhancements as the Company reinforces its
focus on delivering outstanding food and experiences guests love.
“These
changes to our organizational structure, along with new leadership appointments
and promotions, mark a strategic step forward as we sharpen our focus on
consistently craveable food and warm country hospitality,” said Julie
Masino, President and Chief Executive Officer of Cracker Barrel. “This
transition reduces layers in the organization as we bring a hyperfocus
on ensuring both every plate served and every interaction with our guests
reflects the care and quality we stand for.”
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The
updated organizational structure, which is also designed to streamline
the leadership team and better support the field, includes the following
leadership changes:
-
Doug
Hisel, previously VP, Field Operations, has been promoted to SVP, Store
Operations, overseeing Field Operations and Operations Services. Mr. Hisel
is an 18-year veteran of Cracker Barrel and brings a strong ability to
balance operational excellence with a deep understanding of people and
Cracker Barrel’s processes and standards. Mr. Hisel started at the Company
as an Associate Manager in Indianapolis, IN in 2007 and has served in various
other operations roles of increasing responsibility. As the Operations
team is reorganized, the Company has restructured responsibilities and
eliminated the role of SVP and Chief Restaurant and Retail Operations Officer
previously held by Cammie Spillyards-Schaefer.
-
Thomas
Yun is rejoining the Company as Vice President, Menu Strategy &
Innovation, replacing Matthew Banton. Mr. Yun previously served in this
role at Cracker Barrel from 2022 to 2024 and was responsible for developing
some of the Company’s most successful menu introductions of the past several
years while overseeing and honoring classic favorites, including Cracker
Barrel’s Chicken and Rice, and Pot Roast. Mr. Yun brings significant experience
in the restaurant industry, driving menu innovation strategy rooted in
classic country dishes that deliver for the guest.
-
Heather
Hager, VP, Retail & Design, and Heather Gammon, VP, Demand
Planning, are each taking on expanded roles and absorbing responsibilities
of Laura Daily, SVP, Chief Merchant and Retail Supply Chain following her
recently announced retirement.
“We are
grateful to Laura for her leadership, including being a driving force behind
the growth of our retail business during her tenure, and thank Cammie for
the meaningful contributions and impact she made through her nearly a decade
at the Company,” added Masino. “On behalf of our entire team, we wish Laura
and Cammie the best in their next chapters. I am looking forward to working
closely with Doug, Heather, Heather, and Thomas in their new roles and
being more directly connected with our field operations. We have already
made some changes to our processes and there is more to come as we get
ready to deliver a memorable holiday season for our guests. We are committed
to ongoing improvements as we build on Cracker Barrel’s legacy and honor
the traditions that make this brand so special.”
The
Company also confirmed that it is ending its engagement with Prophet, the
global strategic and creative growth consultancy that advised Cracker Barrel
on its previous brand refresh initiatives, including the logo and restaurant
redesigns.
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About
Cracker Barrel Old Country Store®
Cracker
Barrel Old Country Store, Inc. – rooted in a rich legacy of warmth,
generosity, and tradition – is on a mission to bring the goodness of country
hospitality to life. Since 1969, when the first store opened in Lebanon,
Tenn., Cracker Barrel has been serving up abundant portions of craveable
homestyle food and offering one-of-a-kind retail finds. With approximately
660 company-owned Cracker Barrel Old Country Store® locations in 43
states, and ownership of the fast-casual Maple
Street Biscuit Company, the brand continues to honor its heritage while
welcoming everyone with more than a meal. For more information, visit www.CrackerBarrel.com.
Company
Contacts:
Julia
Perry
VP
Marketing Communications
LinkedIn
Heidi
Pearce
Corporate
Communications Leader
615-235-4315
LinkedIn |
