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TD Garden
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TD Garden Introduces MRKT Powered by Amazon's Just Walk Out Technology
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Boston, MA – April 2021 / Newsmaker Alert / Delaware North, a global leader in hospitality and food service, announces the opening of two checkout-free convenience stores at TD Garden using Amazon’s Just Walk Out technology – a first of its kind in the City of Boston. MRKT, located on Levels 4 and 7 of TD Garden, is stocked with an assortment of snack and drink options, and will leverage Amazon’s Just Walk Out technology to allow fans to shop and pay without stopping to check out.

“We are always looking to leverage technology to bring fast, easy and touch-free amenities to our guests, and we are excited to collaborate with Amazon to use their Just Walk Out technology in these MRKT stores,” said Amy Latimer, president of TD Garden. “These stores will deliver a fast, frictionless experience, helping to eliminate lines and get our guests back to the action on the court and the ice faster.”
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TD Garden Introduces MRKT Powered by Amazon's Just Walk Out Technology
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Delaware North is initiating its use of Amazon’s Just Walk Out technology at TD Garden, which the company owns and operates. This modern and checkout-free shopping experience is made possible by a combination of technologies including computer vision, sensor fusion and deep learning to eliminate checkout lines for shoppers. Amazon’s Just Walk Out technology allows shoppers to quickly enter the store using their credit card, then detects when products are taken from or returned to shelves and keeps track of them in a virtual cart. After a shopper leaves the store, they are charged for the items they selected and left the store with—offering them a seamless fan experience.

“We are very excited to be employing Amazon’s Just Walk Out technology in our MRKT stores at TD Garden in Boston and look forward to our guests experiencing this great amenity on their next visit,” said Jeff Wilkinson, chief information officer for Delaware North.

The two MRKT stores feature a spacious, streamlined and modern design. The exterior of the spaces are framed by glass walls, making it easy to see what is in stock and how many other shoppers are inside. The entrance is outfitted with electronic gates where customers can insert their credit card to access the store and the merchandise. TD Garden associates will serve as greeters and provide in-store assistance. Various food, beverage and other retail items will be stocked on easily accessible shelves and refrigerators, making it simple for fans to quickly and effortlessly grab what they want and leave the store thanks to Amazon’s technology.

“Venues like TD Garden are great locations for Amazon’s Just Walk Out technology, which allows shoppers to simply enter the store with a credit card, take what they want, and just leave when they’re done,” said Cameron Janes, Vice President, Physical Retail at Amazon. “With TD Garden’s two MRKT stores powered by Just Walk Out technology, fans can quickly grab a snack or beverage of their choice without missing the action waiting in lines. We’re excited to see how the fans in Boston like this easy, convenient experience.”
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TD Garden, owned and operated by Delaware North
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About TD Garden
TD Garden, owned and operated by Delaware North, first opened its doors to the public on September 30, 1995. In the 25 plus years since, the venue has generated more than $365 million in direct economic impact to the Greater Boston region from its major national events alone, not including its high-profile Bruins and Celtics tenants. The arena has played host to countless marquee events, including the Democratic National Convention, NHL AllStar Game, NCAA Frozen Fours, NCAA Women’s Final Four, U.S. Gymnastics Olympic Trials, U.S. Figure Skating Championships and ISU World Figure Skating Championships among others. Visit www.TDGarden.com for more information.

Media Contact:
Tricia McCorkle
Director of Marketing & Communications
Boston-TD Garden
617-624-1854

About Delaware North
Delaware North is a global hospitality and entertainment company founded in 1915 and owned by the Jacobs family for more than 100 years. Delaware North operates at high-profile places such as sports and entertainment venues, national and state parks, cultural landmarks, destination resorts and restaurants, airports, and regional casinos. Our associates are dedicated to delighting guests by creating the world’s best experiences. Delaware North serves millions of guests each year in the sports, travel hospitality, restaurant and catering, lodging, gaming, and specialty retail industries. Learn more about Delaware North at www.DelawareNorth.com.

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Delaware North
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Publishing Dates: 04/01/21 – 06/01/21
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