|Boston, MA – December
2018 / Newsmaker Alert / TD
Garden is proud to launch ‘Boston Garden Society’, a new brand and
redefinition of The Premium Club, in partnership with Goulston
& Storrs. The 23-year-old arena has long led the way for premium
arena experiences and all-inclusive dining and hospitality areas. This
launch signifies a commitment to a new tradition of sports and entertainment
for the Boston business community and beyond.
rebrand of Boston Garden
Society celebrates Boston’s unique role as a sports hub and honors
the rich history of the arena and its teams. It is a community of passionate
fans and a powerful network of over 1,400 of Boston’s top businesses. As
the City continues to attract young professionals, entrepreneurs, and start-ups,
the customizable subscription model and upgraded amenities of Boston Garden
Society will evolve with the needs of the growing community. This new phase
of sports and entertainment will come online as part of TD Garden’s expansion
over the next two years.
Now | 2018/19 Season
Experience. TD Garden is the first to introduce an integrated smart
technology elevator system in an arena setting. This season, Boston Garden
Society members will be the first to partake in the street-to-seat experience.
Six new Destination Dispatch elevators will allow members to scan their
ticket at private entrances located on P1-P4 in the parking garage or level
1 of TD Garden’s primary entrance via The Hub and bypass the main turnstile
entrance for a streamlined and efficient entry, direct to their seat.
North, a global leader in hospitality and the owner and operator of
TD Garden, just announced a massive expansion of the 23-year-old arena
taking place over the next two years. The $100 million private investment
by the Jacobs family will provide a combined 50,000 square feet of additional
space on all levels of the building and marks the ‘Legendary Transformation’
of TD Garden and the fan experience for generations to come.
of the TD Garden expansion for Boston Garden Society members include:
| Level 9
whole new level of entertainment, Rafters will be a high energy and communal
membership-based party deck located on the top floor of the arena. Fans
and concert-goers will have an overview of the action on the court, stage
or ice. A cantilever design will provide an additional row of seating to
Level 9 and fans will enjoy one of the most unique vantage points in the
arena. As the home of the most championship banners in the country, Rafters
at TD Garden will become a place where members can hang with champions.
Boston Garden Society members will have first access to add Rafters to
their current membership.
Studios | Level 9
line with the goal of creating customizable and unique hospitality spaces
for client entertainment, Rafter Studios will rise to the occasion and
exceed those expectations. These expandable studio spaces can accommodate
groups of 20-200, which means members will have a perfect spot to host
groups in one dedicated space. The Rafter Studios also offer more than
just seats, they will feature a private bar, dedicated bartender, unique
food offerings and sweeping views, making it the ultimate spot for networking
Club | Level 5/6
1928 Club will be an all-new dedicated destination for full season Club
Seating clients to dine, lounge, and socialize. With design elements that
pay homage to the storied history of the original Boston Garden and evoke
speakeasy vibes, the 7500 square foot, 2-story club will feature an expansive
bar, a lounge, and dining areas with waited table service. The 1928 Club
will have a dedicated chef who will curate specialty, high-end menus to
be paired with premium cocktails, wine and drafts.
Kitchen + Tap | Level 5
Boston Garden Society members will be able to enjoy and experience this
new communal food and beverage location on Level 5, which is currently
operating as “Premium Bar and Grille”. The re-imagined space will feature
a high-end bar and chef-inspired, made-to-order menus. Society Kitchen
+ Tap will serve as a hub for all Boston Garden Society members to meet
up, enjoy a bite to eat, and socialize.
more information on Boston Garden Society, please visit www.BostonGardenSociety.com.
North is one of the largest privately held hospitality companies in
the world. Founded in 1915 and owned by the Jacobs family for more than
100 years, Delaware North has global operations at high-profile places
such as sports and entertainment venues, national and state parks, destination
resorts and restaurants, airports, and regional casinos. Our 55,000 employee
associates are dedicated to creating special experiences one guest at a
time in serving more than a half-billion guests annually. Delaware North
operates in the sports, travel hospitality, restaurant and catering, parks,
resorts, gaming, and specialty retail industries and has annual revenue
of about $3 billion. Learn more about Delaware North, a global leader in
hospitality and food service, at www.DelawareNorth.com.
Manager - Corporate Communications