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Del
Taco to Expand Arizona Presence with 14 New Restaurants
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Leading Mexican
QSR Chain Inks
Two Multi-Unit
Franchise Development Agreements
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Lake
Forest, CA – November 2016 / Newsmaker Alert / Hot off the heels of
yet another successful quarter in which the brand reported a 6.7% increase
in systemwide same store sales, despite an overall industry downturn, Del
Taco Restaurants, Inc. (NASDAQ: TACO), announces its most recent development
deals. The nation’s second leading Mexican Quick Service Restaurant (MQSR)
chain* has signed
two multi-unit franchise development
agreements that will significantly expand its footprint in the greater
Phoenix area with the addition of 14 new locations. With 25 restaurants
currently operating in Phoenix and surrounding cities, the expansion effort
will help meet an increased demand in the region for Del Taco’s freshly
made Mexican and American favorites.
The
first deal was signed with franchise group, CAI Investments, to build 10
Del Taco locations in the Phoenix-Scottsdale area beginning in 2018. “We’ve
been watching the market closely and are extremely impressed with the evolution
of Del Taco,” said Chris Beavor, managing partner for CAI Investments.
“There are no other concepts offering the same quality of food at such
an incredible price, and we’re confident that this is only the beginning
of a long and rewarding partnership.”
The
second agreement will extend the commitment of longtime franchise partner,
Brent Veach, by four locations, slated to begin opening in southeastern
Phoenix in 2018. Veach currently operates 40 Del Taco locations throughout
Arizona and Colorado, the largest number of units owned by a single franchisee
in the Del Taco system.
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“Not
only have we experienced consistent ROI for our existing locations, but
the company’s refreshed brand image and new menu additions, like The Del
Taco, are driving sales for the entire company,” said Brent Veach. “Results
like that, coupled with the positive feedback we’ve been hearing from our
guests, made the choice to continue to grow with Del Taco an easy one.”
By
offering guests the quality and freshness of a fast casual restaurant at
the value and convenience of a drive thru, Del Taco owns a unique space
in the QSR+ segment. With its Fresh Combined Solutions strategy, Del Taco
aims to generate positive guest experiences and broaden appeal through
a series of operations initiatives, including new equipment and enhanced
training, as well as a marketing makeover with the launch of its UnFreshing
Believable 2.0 campaign. The brand refresh campaign highlights Del Taco’s
dichotomous menu of both Mexican and American favorites such as burritos
and fries served at category leading prices, along with the use of quality
ingredients and fresh preparation in every restaurant’s working kitchen.
“With
Del Taco’s ongoing success and exciting plans in the pipeline, there has
never been a better time to invest with the brand,” said Laura Tanaka,
director of franchise development for Del Taco. “Proven by 12 consecutive
quarters of systemwide same store sales increases, the recent enhancements
we’ve been making are strongly resonating with guests and franchisees alike.
As demand for the QSR+ experience continues to grow, Del Taco is in a unique
position to fulfill guests’ elevated expectations.”
Committed
to the success of its franchise partners, Del Taco provides substantial
support and resources, from site selection to hands-on training to marketing
materials, necessary for sustaining and strengthening an operator’s business.
As Del Taco pursues steady national growth, the company is actively recruiting
passionate and qualified partners to bring Del Taco’s delicious favorites
to more guests in both new and existing markets. Candidates interested
in franchising are encouraged to register and take part in an informational
webinar at www.deltacofranchise.com.
*By
number of units
About
Del Taco Restaurants, Inc.
Del
Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American
favorites such as burritos and fries, prepared fresh in every restaurant’s
working kitchen with the value and convenience of a drive thru. All menu
items taste better because they are made with quality ingredients like
freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked
beans made from scratch, and fresh-grilled marinated chicken and steak.
The brand’s UnFreshing Believable® campaign further communicates Del
Taco’s commitment to provide guests with the best quality and value for
their money. Founded in 1964, today Del Taco serves more than three million
guests each week at its nearly 550 restaurants across 16 states. For more
information, visit www.deltaco.com.
Contact:
Samantha
Tyson
Powerhouse
Public Relations
for
Del Taco
949-261-2216 |
