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DestiCon 2025 Returns With A Call To Action: ''Honest Conversations. Better Tourism.''
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DestiCon 2025 Returns With A Call To Action: ''Honest Conversations. Better Tourism.''
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Planet Earth – April 2025 / NewsmakerAlert: The tourism industry is at a turning point. And this fall, DestiCon 2025 is bringing together the voices ready to face it.

Streaming virtually on September 18–19, 2025, this year’s theme—“Honest Conversations. Better Tourism.”—is more than a tagline. It’s a movement. A collective call for tourism leaders, marketers, and changemakers to step into conversations that matter—and stop settling for the ones that don’t.

Hosted by tourism strategists and Destination Innovate Co-CEOs Jennifer Barbee and Kristen Cruz, DestiCon 2025 promises two half-days of real talk, actionable strategy, and a renewed focus on what the industry could be—if we’re brave enough to build it.

“We created DestiCon because too many important conversations were happening behind closed doors—or not at all,” says Barbee. “This event gives people permission to say what they’ve been thinking, and find smarter, more human ways forward.”
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DestiCon 2025 Returns With A Call To Action: ''Honest Conversations. Better Tourism.''
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Confirmed sessions include:
  • The DestiCon Roast: The Most Outdated Tourism Strategies (Live Takedown)
  • Nobody Reads Your Blog: The Death of Travel Content (And What’s Next)
  • Why Your Destination’s Social Media Is Embarrassing
  • Travel Is Political—Stop Pretending It’s Not
  • Would You Visit Your Own Destination? If Not, Fix It.
Attendees will also experience the signature Chaos Session—an off-the-record, unrecorded after-hours gathering designed for honesty, vulnerability, and peer-to-peer realness.

DestiCon offers two ticket tiers—Insider and VIP Destruptor—with registration now open. All passes include live access, exclusive strategy downloads, mailed swag kits, and tier-based extras like bonus sessions, behind-the-scenes intel, and invite-only discussions.

No buzzwords. No gatekeeping. Just the future of tourism—built on truth.

About Destination Innovate
Destination Innovate is a strategy and consulting firm that helps tourism leaders break through outdated models and build what’s next. As the creators of DestiCon, we bring together bold thinkers and real-world changemakers to spark honest conversations and drive smarter, more sustainable innovation across the industry. For more information about Destination Innovate, please visit DestinationInnovate.com.

Media Contact:
Elena Carmen
Destination Innovate
LinkedIn

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Publishing Dates: 04/17/25 – 06/17/25
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