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| “Serving
as the host-region for The Ryder Cup is a defining moment for Long Island’s
global brand, and as always, we are ready to welcome these visitors from
around the world with open arms,” said Discover Long Island Interim
President & CEO, Mitch Pally. “Our team has been working to channel
the Ryder Cup excitement into meaningful, community-driven initiatives,
and we are proud to be the connective tissue uniting our hospitality partners,
local businesses, and passionate golf fans to create an unforgettable experience
for all.”
 In working hands-on with the event organizers, Discover Long Island has solidified plans to be on-site at Bethpage Black throughout the entire tournament, Tuesday through Sunday, stationed at a visitors information tent offering regional inspiration guides, easy access to the organization’s popular social media and mobile app, as well as insider tips and local knowledge to encourage attendees to get out and explore the region to its full potential during their stay. DLI is also slated to bring a significant Long Island presence into the on-site media-only tent, surrounding 300 press credentialed individuals from around the world with a true sense of Suffolk County, Long Island. From providing Long Island premium coffee, courtesy of Aldo’s Coffee Co., to media welcome bags filled with locally sourced goods from DLI partners, to even Long Island-based soaps in the media tent bathrooms, courtesy of Lavender by the Bay, there will be no shortage of on-site region exposure for those in the media tent. This effort aims to encourage the press members, like the general spectators, to expand their exploration during their visit and/or share those DLI-generated Long Island touches with their audiences. “At Aldo’s, we’ve been roasting coffee in Greenport for nearly four decades, so being part of a global event like the Ryder Cup right here on Long Island is something special,” said Josh Sommer, Owner of Aldo’s Coffee Co. “Through our partnership with Discover Long Island, we get to share our coffee - and the biscotti we’ve been hand-making since the beginning - with journalists from around the world. It’s a chance to showcase not only Aldo’s bold flavors, but also the warmth and hospitality that make this region unforgettable.” To complement its on-site role, Discover Long Island’s marketing team has rolled out a robust, multi-channel campaign designed to maximize visibility, drive visitation, and amplify the region’s role as Ryder Cup host. The strategy includes targeted digital outreach to past and prospective visitors, streaming and programmatic advertising featuring DLI’s new golf commercial across platforms like Hulu, Disney+, and ESPN, and geotargeted banner ads and geofencing at Bethpage Black to engage fans and encourage local spending. Broadcast and print partnerships with outlets including News 12, Golf Digest, and Business Traveler expand the campaign’s reach to affluent golf enthusiasts and luxury travelers, while other tactics such as advertising on rideshare vehicles and aerial banners target audiences in real time. Major transit hubs are also central to the plan, with high-impact placements on LIRR trains, PATH train takeovers, Penn Station digital boards, and LinkNYC kiosks to capture the attention of commuters, business travelers, and international visitors. At the core of this campaign are two new digital assets: a custom Ryder Cup microsite within discoverlongisland.com, offering comprehensive event details, curated itineraries, and local guides, and a custom DLI Ryder Cup app, sponsored by premier app partner Anthony Scotto Restaurants, with a geo-enabled passport program providing real-time recommendations, exclusive partner promotions, and rewards for users who engage with select local businesses. Together, these efforts ensure that Suffolk County, Long Island not only shines during tournament week, but also leaves a lasting impression on visitors long after the final putt. “As Premiere App Partner, we are proud to be working with Discover Long Island to be a part of this exciting moment in Long Island history,” said Director of Marketing at Anthony Scotto Restaurants, Vicki Colacicco. “The app and passport program are brilliant ideas, so we were more than happy to get involved. They bring visitors through the doors of our local restaurants and businesses and encourages them to explore everything our region has to offer. We can’t wait to welcome Ryder Cup fans from near and far.” “The Ryder Cup is more than just a world-class sporting event - it’s a major economic and cultural moment for the entire region,” said Suffolk County Executive, Ed Romaine. “As hundreds of thousands of visitors travel here, Suffolk County is proud to play a role in showcasing Long Island’s communities, hospitality, and attractions to the world.” While the Ryder Cup is set to serve as the perfect glimpse for visitors into what Long Island has to offer, Discover Long Island aims to capitalize on the week to encourage those golf fans to plan their return trip after witnessing the true sense of Long Island as a luxury golfers’ destination. From Bethpage Black, out to the iconic Montauk Downs, and over 30 other beautiful public courses sprinkled in between, Suffolk County has the perfect blend of courses that range from beginner-friendly to championship-level, where all can channel their inner Ryder Cup action and play like the pros. Be sure to stay up to date with all of Discover Long Island’s offerings and Ryder Cup initiatives by following the organization on social media, subscribing to our newsletter, and visiting the DLI website. About
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