Back
To News/PR Index
|
|
|
Long
Island, NY – November 2024 / Newsmaker Alert:
Discover
Long Island (DLI), the region’s only accredited destination marketing
organization, has launched its latest campaign, “#IYKYK” designed
to make Long Island MacArthur Airport (ISP) the gateway-of-choice
for incoming travelers from Florida this holiday season. With newly expanded
direct flights from cities including West Palm Beach, Sarasota, Orlando,
Ft. Lauderdale, Vero Beach, and Ft. Myers through JetBlue and Breeze Airways,
visiting Long Island has never been more accessible or affordable. This
campaign positions ISP as a premier entry point to Long Island’s iconic
fall and winter offerings with a digital marketing campaign that directs
to a customized website: DiscoverLongIsland.com/IYKYK
featuring information on flight options as well as charming downtowns,
festive events, award-winning wine country, local shopping, dining, and
more.
“Discover
Long Island is thrilled to launch this new and creative #IYKYK campaign
that educates visiting friends and relatives from Florida about the many
new opportunities available to fly directly and affordably into Long Island
MacArthur Airport this holiday season,” said Discover Long Island President
& CEO, Kristen
Reynolds. “While Long Islanders love the new flight connections
to Florida, it’s equally important to fill the planes coming into Long
Island and this new campaign tugs at the heartstrings of former Long Island
residents who are missing home while showcasing the year-round beauty and
magic of our region to prospective new visitors.”
|
|
“Long
Island offers an incredible variety of experiences and MacArthur Airport’s
new routes make it easier than ever for visitors to discover all we have
to offer,” said Islip Town Supervisor, Angie
Carpenter. “Strong ridership on incoming flights is absolutely
essential to sustaining and expanding our air service, ultimately boosting
our local economy. The expansion of air service at ISP, combined with the
strong support of our community, creates an exceptional opportunity to
showcase Long Island as a premier destination, while providing convenient
travel options for residents, businesses, and visitors.”
The
campaign utilizes the trending hashtag #IYKYK (If You Know You
Know) to speak directly to Long Islanders now living in Florida by
highlighting Long Island’s distinctive experiences, iconic landmarks, traditions,
and sayings such as the Big Duck, “The End” and BECSPK (bacon, egg, cheese,
salt, pepper, ketchup.” #IYKYK captures the essence of Long Island’s charm
in a familiar sense to those who understand the messages, encouraging them
to book a direct flight from Florida to Long Island and also creates the
desire for those not familiar with the local terms to be “in the know”
and to learn more about Long Island.
Key
campaign elements include:
-
Targeted
Digital Advertising: The campaign utilizes geotargeted Google Search
and display ads, optimized for mobile, to reach Florida travelers actively
seeking holiday destinations. Display ads on the popular travel app Hopper,
combined with remarketing powered by Google AI, will engage and re-engage
potential visitors.
-
Social
Media Push: Using Facebook and Instagram, Discover Long Island will
leverage video and carousel ads that highlight family, luxury, and local
experiences to attract those considering a quick holiday getaway.
-
Customized
Website: The call-to-action for all marketing efforts is DiscoverLongIsland.com/IYKYK
featuring inspiration, information, and direct links to hotels, wineries,
attractions, and to FlyMacArthur.com
(ISP) for flight/airline options.
With support
from partners such as Google, Hopper, and Adara, the comprehensive “#IYKYK”
campaign will track engagement and maximize search-to-book ratios to ensure
effective outreach.
Driving
Year-Round Tourism
The
“#IYKYK” campaign is part of Discover Long Island’s ongoing effort
to promote Long Island as a year-round destination. By drawing attention
to the convenience of flying into ISP and Long Island’s unique offerings,
this campaign aims to elevate Long Island as the go-to destination for
holiday season travel. This initiative is not only a celebration of Long
Island’s beauty and appeal but also a call to those who know and love the
Island, to return and create new memories. As the holiday season sweeps
in, Discover Long Island invites travelers to discover, or rediscover,
what makes Long Island an unforgettable destination.
For
more information on planning your perfect Long Island getaway, visit DiscoverLongIsland.com.
About
Discover Long Island
Discover
Long Island is the region’s official destination marketing and leadership
organization charged with furthering the destination’s thriving visitor
economy, which saw recent record-breaking highs of $7.5 billion in visitor
spending. The organization ensures Long Island’s coveted quality of life,
thriving industries, and dynamic destination offerings are promoted on
a global level, furthering economic development, and benefiting residents
and businesses throughout the region. Awarded “Best Social Media” in the
nation by the US Travel Association, the organization produces engaging
content featuring local businesses and attractions for their 11 social
media channels which garner upwards of 10 million views. Additionally,
the organization hosts a popular YouTube series, Long
Island TV, as well as the Long Island Tea podcast. To learn more, please
call 631-951-3900 or visit DiscoverLongIsland.com.
Media
Contact:
Discover
Long Island
Courtney
Guiry
Senior
Manager,
Communications
& Public Relations
Phone
631-951-3900 ext. 307
LinkedIn
Previous
Release: Long
Island Tourism Announces Record-Breaking 12.7% Annual Increase to $7.5
Billion in Tourism Spending (09/03/24) |
