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| |  Laying a Resilient Foundation Under the leadership of CEO and Founder Sam Ballas, ECW+G maintained a deliberate approach to growth, addressing post-pandemic challenges while prioritizing franchisee success. By strategically delaying new openings and aligning construction with market normalization, the brand reinforced its commitment to unit-level economics and sustainable growth. “Being a lifestyle brand by design has proven to be a smart way to franchise, allowing us to prioritize sustainable growth and profitability for our partners,” said Ballas. “This approach yielded impressive results in 2024, with over 40% of locations achieving record sales.” Strategic Expansion and Partnerships Looking ahead, ECW+G has partnered with Dine Growth Group, led by Chief Development Officer Carrie Evans, to refine its franchise development strategy and meet the growing demand from prospective franchisees. This collaboration enhances the brand’s ability to expand in key markets while maintaining its focus on franchisee success. “Our deliberate strategy ensures trust and profitability for our franchisees while delivering bold flavors and memorable dining experiences for guests,” added Ballas. Culinary Innovation and Guest Loyalty The addition of Ashley Mitchell as Vice President of Marketing in 2024 brought fresh energy to ECW+G’s culinary and marketing strategies. Mitchell’s experience with globally recognized brands has driven initiatives focused on menu innovation, limited-time offerings (LTOs), and guest engagement. “Dining is no longer just about the food – it’s about the experience,” said Mitchell. “We’re redefining casual dining with flavors and an atmosphere that feels like home.” From unique flavor profiles to creative LTOs, Mitchell’s vision is helping fuel brand awareness, guest loyalty, and bottom-line results, setting the stage for continued growth in 2025. Commitment to Responsible Franchising ECW+G’s success is rooted in a franchising model focused on franchisee profitability. In 2024, the brand enhanced support for its franchisees by adding even more day-to-day support from their National Franchise Support Center. Further
underscoring its commitment, ECW+G pledged $100,000 to the International
Franchise Association’s Franchisee Ascension Initiative, a program aimed
at supporting underrepresented and economically disadvantaged entrepreneurs
in achieving franchise ownership.
 Poised for Growth in 2025 As the brand enters 2025, ECW+G is primed for a year of robust expansion. Plans include new openings in strategic markets, enhanced guest experiences, and bold menu innovations that reflect evolving consumer tastes. With its perfect blend of innovation, responsibility, and heart, East Coast Wings + Grill is not just defying industry odds – it’s setting a new standard for what a full-service dining franchise can achieve. ECW+G’s achievements are validated with prestigious awards, including a coveted spot on the Franchise Times Top 400 and multiple recognitions from Franchise Business Review, including being named as one of the Most Profitable Franchises, Top Franchises, Top Food Franchises, Most Innovative Franchises, and recognition as a Franchise Rockstar. These accolades underscore the brand’s exceptional value and growth potential for franchisees. For more information about East Coast Wings + Grill franchising opportunities, visit www.EastCoastWingsFranchise.com. About
East Coast Wings + Grill
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