![]() ![]() ![]() ![]() Back To News/PR Index | ![]() | ![]() | In 2007, the post-college graduates purchased an existing location. After a few short years, they turned the restaurant into a profitable investment and sold it in 2010. They used that experience to gain the entrepreneurial knowledge they needed and became multi-unit owners of the franchise, known as some of the top performing owners within the system, with over $8 million in revenue. While there was a dip in Mid-March and early April, throughout the pandemic, the Penlands have since experienced record sales. “Even
at 50 percent occupancy, we’re maximizing our space. We’ve moved tables
around, removed some, and able to swiftly adapt to guest traffic behavior,
whether they’re dining in or ordering curbside and delivery,” said J.D.
Penland. “ECW+G has the square footage down to a science and its right
in the sweet spot to operate casual dining effectively.”
![]() After seeing the success of ECW+G during the 2008 recession and the ongoing transparency and support from corporate throughout the pandemic, the Penlands are planning for their fifth location. Some of the substantial support provided by the franchisor included: proactively building a game plan to face COVID-19 realities, weekly conference calls, chain supply management, providing financial analysis programs and pulling back on marketing and royalty fees. “We did our research and found analytics in a model that works. There’s no need to reinvent the wheel with ECW+G, follow the data-driven model and maximize it,” said Penland. “Based on our experience, it boils down to focus, dedication and sacrifice to succeed.” Franchise Business Review™ is an independent research firm that benchmarks franchisee satisfaction. The firm honors franchisees who set outstanding examples of achieving success within the franchise model every year. “J.D. and Jeff are the perfect example of what we look for when it comes to finding multi-unit franchisees for our brand,” said ECW+G Executive Vice President Mark Lyso. “Not only are they outstanding owners in terms of driving their own stores’ success – they’re also mentors for other owners in our system. Over the past few months, in addition to navigating the success of their own restaurants, they were actively advising other ECW+G franchisees on how to persevere and succeed.” About
East Coast Wings + Grill
For more information about East Coast Wings + Grill or its franchise opportunities, visit www.EastCoastWings.com or www.EastCoastWingsFranchise.com. Media
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