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Winston-Salem,
NC – October 2025 / NewsmakerAlert: East
Coast Wings + Grill (ECW+G) – the full-service, family dining franchise
that is the ultimate casual dining spot for wing lovers – is excited to
announce its latest and greatest menu innovation: the Embark on Flavor
lineup. Designed to celebrate bold flavor combinations and guest favorites,
the new menu encourages fans to explore ECW+G’s diverse offerings with
craveable combos and shareable selections.
A Flavor Journey
Developed
through in-depth guest feedback and operational insights, the Embark on
Flavor menu introduces a fresh way to experience ECW+G, pairing signature
items and fan favorites for an elevated dining experience.
Guests
can enjoy:
-
Wing
Lover Combos ($25): A celebration of ECW+G’s iconic wings, now paired
with guests’ choice of two standard sides.
-
Entrée
Duos ($20): Mix and match two sandwiches or wraps, each served with
a side, making it easy to enjoy more of what guests love.
-
Wing
Duos, Tender Feasts, and Flatbread Combos ($25): Signature wings, Buffalo
tenders, and flatbreads come together with a variety of flavorful sides.
As part
of the rollout, all Embark on Flavor menu options now feature the full
lineup of ECW+G’s signature sides, offering even more flexibility and customizable
options. The Embark on Flavor menu is available now at participating ECW+G
locations.
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Evolving with
Guests and Franchisees in Mind
The
Embark on Flavor rollout follows the debut of ECW+G’s refreshed core menu
last month. Together, these updates underscore ECW+G’s focus on continuous
innovation, guided by data-driven insights and real-time consumer feedback.
“Each
menu initiative is rooted in understanding what our guests want the ability
to build their own custom flavor journey rooted in value, while also strengthening
the operational performance of our restaurants,” said Ashley
Mitchell, VP of Marketing for ECW+G. “Embark on Flavor brings our guests
new ways to experience East Coast Wings + Grill, while also equipping our
franchisees with a program designed to drive traffic, enhance guest satisfaction,
and support long-term success.”
ECW+G
prides itself on offering a complete dining experience with a variety of
menu items, from signature burgers and flatbreads to skillets, craft beer,
and of course chicken wings, all paired with exceptional hospitality. ECW+G
provides a relaxed, comfortable setting perfect for family outings, catching
a game, or picking up convenient carry-out options.
To
find a location near you, visit EastCoastWings.com.
For more information about ECW+G franchising opportunities, visit EastCoastWingsFranchise.com.
About
East Coast Wings + Grill
East
Coast Wings + Grill is a full-service, family-dining franchise that
spotlights Buffalo wings. The thoughtfully-crafted menu also offers a variety
of other options to satisfy every family member’s taste buds. With locations
throughout North Carolina, South Carolina, Tennessee, Virigina and Pennsylvania,
the franchise has secured a spot on the Entrepreneur and the Franchise
Business Review’s 2024 Top Food Franchise, Most Innovative Franchise,
Most Profitable Franchise, Franchise Rock Star, and Top Franchise lists.
The concept has also been named to the Franchise Business Review
Hall of Fame for the past decade due to outstanding franchisee support
and overall franchisee satisfaction. Additionally, East Coast Wings + Grill
was also ranked on Franchise Times Top Franchise list. East Coast
Wings + Grill is a member of the IFA,
with CEO and Founder, Sam
Ballas, serving as the vice chair of the association. For more information
about East Coast Wings + Grill
or its franchise opportunities, visit EastCoastWingsFranchise.com.
Company
Contact:
Whitney
Mann
EVP
of Operations
East
Coast Wings + Grill
franchising@eastcoastwings.com
267-797-2635
LinkedIn
Media
Contact:
Cole
Koretos
Fishman
PR
847-331-1190
LinkedIn |
