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| As
a brand with a proven business model, strong brand reputation, and a record
of driving unit-level economics, ECW+G offers the ideal platform for visionaries
to start or extend their journeys. The program is designed to appeal to
a multitude of candidates, including franchise-modeled food operators who
are at the term of their current franchise agreement and may be interested
in another brand to consider operating, independent restaurant owners considering
a franchise brand as a way to combat the challenges associated with operating
a restaurant in today’s new normal and multi-unit operators looking to
expand their portfolio with a successful, proven brand. Based on the disclosed
FDD average unit volumes, overall savings through the program are approximately
$140,000.
 “At ECW+G, we have spent the last several years reformulating our systems for the post-pandemic new normal for success and have developed a clear roadmap for growth and by offering this new incentive and conversion program, we will continue to stand out as the premiere restaurant franchise opportunity,” said Sam Ballas, CEO & Founder of ECW+G. “By significantly lowering the cost of entry for prospective franchise owners, we are confident that these entrepreneurs will thrive in our system. There is no better time to join our brand. We own the registration for ‘Driven by Unit Level Economics’ as our core philosophy to remind our brand daily of what we do.” When it comes to independent restaurant operators, times have never been more challenging. With the conversion program with ECW+G, these owners can benefit from becoming part of a franchise brand with supply chain efficiencies, training, operations support, enhanced local store marketing support, and a dedicated commitment to unit-level economics. Through the program, which runs until March 31, 2024, ECW+G’s National Franchise Service Center will provide guidance, mentorship, and business reviews to help candidates achieve their milestones and maximize potential. The program also fosters a collaborative environment through regular franchise owners’ meetings, where owners can network, share best practices, and learn from their peers. Once an ECW+G franchisee, owners will have priority consideration for opening new locations and expanding into untapped markets, allowing them to scale their business and increase overall profitability. Known for its high-quality wings that come in over 55+ flavors and 7 heat indexes, ECW+G offers guests a relaxed, comfortable atmosphere to bring the family, enjoy a game, or pick up convenient carry-out options. ECW+G continues to attract single-unit, multi-unit, and multi-concept franchise candidates and targets regional expansion in markets nationwide, including Philadelphia, Raleigh, and Memphis. About
East Coast Wings + Grill
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