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Tempe,
AZ – October 2024 / NewsmakerAlert:
Electric
Pickle, an electrifying new concept blending pickleball, outdoor entertainment
and a 12,000-square-foot, two-story globally-inspired restaurant, is gearing
up to open its 4.5-acre flagship location in Tempe on Dec. 16.
Located
near Interstate-10 and Warner Road, just south of Ikea, Electric Pickle
is brought to life by the visionary leaders behind Eureka!
Restaurant Group and sponsor Knighthead
Capital Management, LLC. The Tempe location, marking the first of many
planned openings across key U.S. markets for the brand, will feature nine
state-of-the-art pickleball courts—four of which are covered—equipped with
private cabanas for premium service.
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“Pickleball
has taken this country by storm, and with Electric Pickle, we’re aiming
to further elevate the experience,” said Paul
Frederick, founder and co-CEO of Electric Pickle and Eureka! Restaurant
Group. “We’re blending our love for the fast-paced, action-packed game
with our passion for delivering upscale culinary offerings in a vibrant
and social atmosphere.”
Designed
by Brick & West, the venue
mixes lush greenery with modern, striking elements, creating a dynamic
yet inviting environment where guests can play, dine and socialize. Electric
Pickle’s bold signature restaurant will offer inventive cocktails and dishes
ranging from creations such as the Sticky Short Ribs ($24) with Korean
BBQ sauce, sesame seeds and green onions; Garlic Noodles & Shrimp ($28)
with egg noodles, roasted garlic, parmesan and shrimp; Truffle Bacon Mashed
Potato Pizza ($20) with truffle cheese sauce, bacon and mashed potato;
and even sweet desserts like the 4-Layer Carrot Cake ($14) with cream cheese
frosting and chopped walnuts.
Four
of the pickleball courts will feature first-of-its-kind AI technology,
offering enhanced gameplay experiences. In addition to pickleball, visitors
can keep the fun going all day long at the bocce ball courts, Full Swing
Golf Simulators and ping pong tables before hanging out on the lawn, which
features a live-music stage and cornhole. Electric Pickle will also offer
memberships featuring exclusive perks like unlimited gameplay and priority
court reservations.
This
is not Knighthead’s first venture into the fastest growing sport in America,
as Knighthead, through certain of its affiliates, recently teamed up with
seven-time Super Bowl World champion Tom Brady and Tennis Hall of Famer
Kim Clijsters to acquire the Las Vegas Night Owls, an expansion team for
the 2023 Major League Pickleball season.
Electric
Pickle will be hiring 150 employees in early November ahead of its opening
at 8688 S. Emerald Drive in Tempe. Reservations will open two weeks prior
to the grand opening. In addition to Arizona, Electric Pickle has plans
to expand with soon-to-open locations in Las Vegas; Roseville, California;
Katy, Texas; Rancho Cucamonga, California; and Reno, Nevada. For more,
visit ElectricPickle.co.
About
Electric Pickle
Electric
Pickle is where the thrill of pickleball and outdoor entertainment
meets globally inspired cuisine in an elevated ambiance. This “eatertainment”
destination blends the fast-paced action of the nation’s fastest-growing
sport with a vibrant social atmosphere, featuring state-of-the-art, high-tech
pickleball courts, private cabanas, Full Swing Golf Simulators, bocce ball,
cozy fire pits, a live-music stage and a lawn for cornhole, lounging and
so much more. After serving up some competition, grab a table at the expansive,
two-story restaurant that effortlessly integrates indoor and outdoor spaces.
Bold flavors and inventive cocktails await, setting the stage for the perfect
post-game celebration. With its debut location set to open in December
in Tempe, Arizona, Electric Pickle is poised for a nationwide expansion,
including soon-to-open locations in Las Vegas; Roseville, California; Katy,
Texas; Rancho Cucamonga, California; and Reno, Nevada. It’s nothing short
of electric. For more, visit ElectricPickle.co.
About
Eureka! Restaurant Group
Eureka!
is a dynamic culinary powerhouse overseeing a portfolio of 34 operational
restaurants, collectively generating an impressive $150 million in sales.
Housing three innovative brands in collaboration with Grupo Carolo – Eureka!,
La Popular CDMX and The Amalfi Llama – the group’s offerings epitomize
energy, discovery and community. Rooted in scratch-kitchen expertise and
enriched by an acclaimed cocktail program, Eureka! Restaurant Group redefines
dining through its captivating concepts and unwavering commitment to exceptional
experiences. For more information, visit EurekaRestaurantGroup.com
and follow @EatDrinkEureka on Instagram and Facebook.
About
Knighthead Capital Management LLC
Knighthead
Capital Management, LLC (“Knighthead”) was co-founded in 2008 by Ara
Cohen and Tom Wagner. Knighthead is an event driven and deep value focused
SEC registered investment advisor that specializes in investing in companies
that need financial and operational restructuring. Knighthead has worked
to create a diversified credit platform with an experienced team of investment
professionals, specializing in credit analysis, sourcing, trading and restructuring.
Knighthead’s long-term objective is to generate attractive risk-adjusted
returns for its clients while emphasizing the preservation of capital.
Knighthead manages assets across a variety of investment vehicles including
a long/short Evergreen Hedge Fund, a number of Closed-End Credit Vehicles,
a dedicated Real Estate Lending business and a sizable Insurance Asset
Management business.
Media
Contact:
Rachel
Eroh
Electric
Pickle
480-626-1675
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