MN – March 2019 / Newsmaker Alert / Fishing
League Worldwide (FLW), the world’s largest tournament-fishing organization,
announces the renewal of its partnership with YETI®
via multi-year extension, in which the leading premium outdoor brand will
continue to serve as title sponsor of the FLW College Fishing circuit.
Terms of the agreement and length of the contract were not disclosed.
Renewal with YETI®
Leading Premium Cooler and Drinkware
Brand Renews with
Multi-Year Deal, Remains Title Sponsor
of FLW College Fishing
this extension, YETI will continue to receive prominent exposure at all
FLW tournaments and expos, FLW Bass Fishing magazine, social media channels,
www.FLWFishing.com and the “FLW”
television show. The two brands will also work together on retail promotions
during events, expos and the Costa FLW High School Fishing summer camp.
The YETI FLW College Fishing logo will also be featured on gear and apparel
available to anglers, fans and consumers at the online FLW Shop and on-site
at select tournaments.
are excited to continue our global partnership with YETI, a world-class
brand and core sponsor that perfectly aligns with FLW,” FLW President of
Marketing Trish Blake said. “Both brands are committed to remaining innovative
in our respective markets, and like FLW, YETI consistently strives to offer
a high-quality product that is enjoyed by outdoorsmen and women of all
ages and skill levels. We look forward to continually combining our efforts
to provide our anglers and fans premium products, both on and off the water.
in 2016, YETI became just the second title sponsor in the history of the
FLW College Fishing circuit. College Fishing teams compete in three regular-season
tournaments in one of five conferences – Central, Northern, Southern, Southeastern
and Western. All participants must be registered, full-time students at
a college, university or community college and members of a college fishing
club that is recognized by their school. The top teams advance to the prestigious
YETI FLW College Fishing National Championship. This year, the 2019 event
will be held on the Potomac River in Marbury, Maryland, June 4-6.
are extremely proud to continue our partnership with the FLW College Fishing
series for the coming years,” said YETI Director of Marketing Bill Neff.
“This series embodies the spirit of our brand and is a great platform for
up-and-coming anglers to showcase their talents and provide a launch pad
into the industry. We have always been inspired by these collegiate anglers
and are dedicated to supporting the platform in which they compete.”
the products expected to be showcased by FLW include the recently expanded
YETI outdoor product lineup, along with the Rambler® and various accessories,
the Roadie®, the Hopper® Flip Soft Coolers and the Panga™ dry duffels.
For more details or to see the full YETI product lineup and order online,
YETI Holdings, Inc.
is a growing designer, marketer, retailer, and distributor of a variety
of innovative, branded, premium products to a wide-ranging customer base.
Our brand promise is to ensure each YETI product delivers exceptional performance
and durability in any environment, whether in the remote wilderness, at
the beach, or anywhere else life takes you. We bring our products to market
through a diverse and powerful omni-channel strategy, comprised of our
select group of national and independent retail partners and our DTC channel.
By consistently delivering high-performing products, we have built a following
of engaged brand loyalists throughout the United States, Canada, Australia,
and elsewhere, ranging from serious outdoor enthusiasts to individuals
who simply value products of uncompromising quality and design. Our relationship
with customers continues to thrive and deepen as a result of our innovative
new product introductions, expansion and enhancement of existing product
families, and multifaceted branding activities.
is the world’s largest tournament-fishing organization, providing anglers
of all skill levels the opportunity to compete for millions in prize money
in 2019 across five tournament circuits. Headquartered in Benton, Kentucky,
with offices in Minneapolis, FLW and their partners conduct more than 290
bass-fishing tournaments annually around the world, including the United
States, Canada, China, Italy, South Korea, Mexico, Portugal, South Africa
and Spain. FLW tournament fishing can be seen on the Emmy-nominated “FLW"
television show while FLW Bass Fishing magazine delivers cutting-edge tips
from top pros. For more information visit www.FLWFishing.com.
of Public Relations
League Worldwide (FLW)
Media and Communications
League Worldwide (FLW)