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First Watch
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First Watch Co-Founder, Longtime CEO and Former Chairman Ken Pendery Passes Away at 70
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Bradenton, FL – March 2024 / NewsmakerAlert: His bold words are plastered on the walls of the Florida-based restaurant company’s Home Office and serve as a constant reminder and permanent edict from the beloved hospitality leader: “Culture is integrity. It’s honesty. It’s respect.
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First Watch Co-Founder, Longtime CEO and Former Chairman Ken Pendery Passes Away at 70First Watch announces that co-founder and longtime leader Ken Pendery passed away on March 4, 2024 (Monday), after a battle with Multiple System Atrophy, a rare neurological disorder. He was 70.

Pendery retired from the company’s board of directors in 2022 after 38 years with the breakfast, brunch and lunch concept. During his extensive and influential tenure, he and co-founder John Sullivan moved the company’s operations from California to the Gulf Coast of Florida in the mid-1980s.

Pendery assumed the role of CEO in the late ‘90s. During his time at the helm, First Watch grew from about 50 restaurants in 1998 to more than 330 in 2018, when he transitioned from CEO to executive chairman. After working together for 12 years, successor and current CEO and President Chris Tomasso continued the successful expansion to more than 450 restaurants by the time Pendery stepped down from the board of directors four years later. Today, First Watch operates more than 520 restaurants in 29 states.

“Ken’s impact and influence is – and will forever be – felt throughout our organization,” said Tomasso. “He was a mentor and dear friend, and the epitome of the ‘You First’ culture our company is built upon. Everyone who crossed his path is better for it. Our hearts go out to his family, and we will carry his memory fondly.”

Regarded as a beloved leader and dear friend, Pendery cared deeply about the value of trust, humility, doing the right thing and having only the highest of standards. He instilled in each new leader their crucial and primary responsibility: company culture. Pendery was adamant that the behaviors of just one person can strengthen and embolden a culture or destroy it, and he found it his mission to protect the integrity of culture.

Today, Pendery’s legacy lives on through First Watch’s “5 Steps of Service,” first written on the back of a napkin in 1987, and his 10 Commandments (now “Commitments”). Beginning with “Welcome with warmth” and ending with “Act with infectious positivity,” the tenets are actively trained and practiced in each restaurant.

Pendery is survived by his wife, Jenny; two children, Trey (Maureen) and Libby (Kevin); and four grandchildren, Woods, Nora, Sita and Red. A private service will take place later this month.

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP’s coveted Culture at Work Award. There are more than 500 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.FirstWatch.com.

Company Contact:
Matt Eisenacher
Chief Brand Officer
941-907-9800
First Watch Restaurants, Inc.
LinkedIn

Previous Release: First Watch Announces Acquisition of Tulsa-Area Franchise Location (01/25/24)

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Publishing Dates: 03/07/24 – 05/07/24
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