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First Watch
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First Watch Springs into Flavor with Latest Seasonal Menu
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Bradenton, FL – March 2025 / NewsmakerAlert: As warmer weather begins to bloom, First Watch, the popular breakfast, brunch and lunch concept, has unveiled its newest seasonal menu. Bursting with fresh, vibrant ingredients and unique seasonal flavors, the new menu captures the essence of spring and embraces the sunny days ahead. The chef-driven menu is available nationwide* now through May 26, 2025.

“As we welcome the vibrant flavors of spring, our new seasonal menu reflects the freshest ingredients,” said Shane Schaibly, Senior Vice President of Culinary Strategy at First Watch. “The Wild Berry Lavender French Toast captures everything we love about spring. We’ve paired fresh berries with lavender to bring a light, floral flavor that redefines French toast and takes it to the next level.”
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First Watch Springs into Flavor with Latest Seasonal Menu
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First Watch’s full seasonal menu includes:
  • Wild Berry Lavender French Toast – Thick-cut, custard-dipped challah bread griddled and topped with fresh strawberries and blueberries, warm mixed berry compote, lavender whipped cream, spiced gingerbread cookie crumbles and mint. Lightly dusted with powdered cinnamon sugar.
  • The B.E.C – Bacon. Egg. Cheddar. First Watch’s twist on a traditional breakfast sandwich — hardwood smoked bacon, folded cage-free eggs, aged Cheddar, house-pickled sweet peppers and arugula with Calabrian chili aioli and roasted garlic aioli on griddled artisan sourdough bread. Served with lemon-dressed organic mixed greens.
  • SoCal Breakfast Hash – Hardwood smoked bacon, grilled all-natural sliced chicken breast and house-pickled sweet peppers in a potato hash, topped with two cage-free eggs any style, seasoned black beans, Cheddar and Monterey Jack, fresh avocado, housemade pico de gallo, Cotija cheese, scallions and a drizzle of jalapeño crema. Served with two warm wheat-corn tortillas.
  • Bacon Cheddar Cornbread – Freshly baked cornbread with Cheddar and Monterey Jack, bacon and scallions. Topped with house-whipped honey butter.
  • Pineapple Express – Fresh juice featuring pineapple, orange, coconut water, lime and agave with a miny crystal rim.
First Watch’s seasonal menus embody the restaurant’s “Follow the Sun” approach to sourcing the freshest ingredients of the season. These menus change five times a year and have received national awards for their innovative, trend-forward approach.

First Watch operates more than 570 restaurants nationwide and is open seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. For more information about First Watch and its seasonal menu offerings, visit www.FirstWatch.com.

* Not available in the Tampa Bay area and in select recently opened new restaurants.

About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 570 First Watch restaurants in 30 states. For more information, visit www.FirstWatch.com.

Media Relations Contact:
Jenni Glester
Senior Director,
PR & Communications
407-864-5823
LinkedIn

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Publishing Dates: 03/20/25 – 05/20/25
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