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First Watch
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First Watch Named #1 Best Breakfast by Newsweek Readers' Choice
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Bradenton, FL – August 2025 / NewsmakerAlert: First Watch was named the #1 Best Breakfast in Newsweek’s Reader’s Choice Awards. Each year, Newsweek asks readers nationwide to vote for their favorite brands, and this year, breakfast lovers gave First Watch the top spot.

“We take pride in being the place where so many people choose to start their day,” said Chris Tomasso, President and CEO of First Watch. “This recognition goes out to our more than 15,000 employees who serve with intention, warmth and kindness. It’s an honor to be voted Best Breakfast by Newsweek readers, and we look forward to continuing to deliver exceptional mornings.”
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First Watch Named #1 Best Breakfast by Newsweek Readers’ Choice
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First Watch is widely beloved for its fresh take on breakfast, brunch and lunch. Known for its seasonal dishes and chef-driven menu, First Watch has become a go-to spot for signature favorites like Avocado Toast, Lemon Ricotta Pancakes and Million Dollar Bacon. The brand’s commitment to hospitality and fresh ingredients has made it a standout in the Daytime Dining space.

Last fall, First Watch was named #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute, highlighting the company’s focus on a “You First” culture of putting its employees first, so they feel empowered to put their customers first.

About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using the freshest ingredients available. Guided by its “Follow the Sun” culinary philosophy, First Watch’s chef-driven menu rotates five times a year to feature the highest-quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact in our communities – raising more than $1.7 million to date. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” awards, First Watch was also named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute, after appearing on the list in 2022 and 2023 as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 600 restaurants in 31 states. For more information, visit www.FirstWatch.com.

Media Relations Contact:
Jenni Glester
Senior Director,
PR & Communications
407-864-5823
LinkedIn

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Publishing Dates: 08/12/25 – 10/12/25
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