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Bradenton,
FL – August 2023 / Newsmaker Alert:
Move over pumpkin spice, First
Watch is reigniting its partnership with Mike’s Hot Honey to bring
sweet heat to its new seasonally inspired menu, available nationwide*
now through October 29. Headlining the fall menu is the Million
Dollar Harvest Hash, created in collaboration between the two brands
to combine the fan-favorite honey with First Watch’s signature Million
Dollar Bacon and house-roasted sweet potatoes. This is the leading
Daytime Dining restaurant’s second time bringing Chef Shane Schaibly and
Mike’s Hot Honey founder Mike
Kurtz together for a custom recipe.
“Mike’s
Hot Honey completes the Million Dollar Harvest Hash with a little heat
and fresh ingredients that scream fall,” said First Watch head chef Shane
Schaibly. “When we were in the kitchen creating this hash, we were
immediately pleased with how well the hot honey complements the cayenne
and black pepper spice in our Million Dollar Bacon and the creaminess of
the goat cheese to balance the entire dish. This is something you have
to try.”
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Schaibly
is a longtime fan of Mike’s Hot Honey and introduced the Million
Dollar Breakfast Sandwich during the brands’ first collaboration in
late 2021. The culinary-minded duo have built a friendship and a desire
to push their innovations and pairings to the next level.
“No
one has ever done this before – a breakfast hash is uncharted territory
for Mike’s Hot Honey,” said Mike Kurtz, Founder of Mike’s Hot Honey. “I’m
excited for people to try our product in a new way and get their gears
turning so they ask, ‘What else can I put this honey on?’ Our partnership
with First Watch and this hash we’ve created together shows what’s possible,
and I can’t wait for the next opportunity to join Chef Shane in the kitchen
to experiment with new ideas.”
First
Watch’s Million Dollar Harvest Hash and other seasonal menu offerings include:
-
Million
Dollar Harvest Hash - Freshly seasoned potatoes with Million Dollar
Bacon, house-roasted sweet potatoes and Crimini mushrooms, kale and Monterey
Jack topped with two cage-free eggs, herbed Goat cheese, lemon-dressed
arugula and drizzled with Mike’s Hot Honey.
-
Barbacoa
Quesadilla Benedict - Two barbacoa quesadillas prepared quesabirria-style,
topped with poached cage-free eggs and covered with our Vera Cruz hollandaise,
ranchero sauce and scallions.
-
Pumpkin
Pancake Breakfast - Two cage-free eggs plus one of our signature spiced
Pumpkin Pancakes and a Jones Dairy Farm grilled all-natural savory chicken
sausage patty.
-
Cinnamon
Spice Churros - Cinnamon sugar-dusted churros served with sea salt
caramel toffee and Mexican mocha dipping sauces.
From
the Juice Bar:
-
Pomegranate
Pear Punch - Pomegranate, pear, cane sugar and lime.
First
Watch’s new specialties are the latest in its revolving seasonal menu,
which follows the sun to source the highest quality ingredients, wherever
and whenever they are in season, five times a year.
First
Watch is open seven days a week from 7 a.m. until 2:30 p.m. for pickup,
delivery and dine-in service. For more information about First Watch, its
seasonal menu offerings or to find the nearest location, visit www.FirstWatch.com.
*Not
available in the Tampa Bay area
About
First
Watch
First
Watch is an award-winning Daytime Dining concept serving made-to-order
breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds
of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven
menu includes elevated executions of classic favorites along with First
Watch specialties such as the protein-packed Quinoa Power Bowl®, Farm
Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation
(juiced in-house daily), Spiked Lavender Lemonade and its signature Million
Dollar Bacon. In 2023, First Watch was named the top restaurant brand in
Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022,
First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant
News for its seasonal Braised Short Rib Omelet, recognized with ADP’s coveted
Culture at Work Award and named a Most Loved Workplace® in Newsweek
by the Best Practice Institute. In 2021, First Watch was recognized as
FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant
chain based on unit growth. There are more than 490
First Watch restaurants in 29 states, and the restaurant concept is
majority owned by Advent
International, one of the world’s largest private-equity firms. For
more information, visit www.FirstWatch.com.
Company
Contact:
Matt
Eisenacher
Chief
Brand Officer
941-907-9800
First
Watch Restaurants, Inc.
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