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Bradenton,
FL – November 2023 / NewsmakerAlert:
In
the season of spice and everything nice, First
Watch is giving brunchgoers nationwide*
a new limited-time menu full of familiar classics and fresh, unexpected
takes on breakfast, brunch and lunch, now through January 7, 2024. Returning
fan favorites like the Cinnamon Chip Pancake Breakfast and Gingerbread
Spice Donuts join new innovations like the Steak & Bacon Breakfast
Burrito and Sunny Seoul Hash, the latest in First Watch’s extensive
line-up of menu items incorporating global flavors.
“While
there’s no beating the familiar comfort of cinnamon and gingerbread around
this time of year, we also want to continue meeting our guests’ cravings
for more global flavors in everyday favorites,” said Shane
Schaibly, Head Chef at First Watch. “Take our Sunny Seoul Hash, for
example, which infuses a touch of spice from the gochujang aioli – made
from fermented red chili peppers and garlic – and tang from the kimchi,
all balanced by hearty staples like potatoes, eggs and braised pork. Whether
you’re trying these flavors for the first time or already familiar with
them, we’re excited to offer them as one more reason to come together at
First Watch.”
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Every
year, Schaibly and his team taste their way through different cities to
uncover culinary trends and flavor combinations that expand First Watch’s
menu. Many of First Watch’s preparation methods and ingredients come from
first-hand experiences during these culinary tours, inspiring seasonal
dishes reflecting Mexican, Vietnamese and, most recently, Korean cuisine.
These tours stretch back more than a decade to the restaurant concept’s
first seasonal menu which ran nationwide in 2012.
First
Watch’s full holiday seasonal menu includes:
-
Sunny
Seoul Hash - Shaved seared pork tossed with freshly seasoned potatoes,
diced red bell peppers, kimchi, Cheddar and Monterey Jack. Topped with
two cage-free eggs cooked any style, scallions, sesame seeds and gochujang
aioli.
-
Steak
& Bacon Breakfast Burrito - Tender seared steak, hardwood smoked
bacon, scrambled cage-free eggs, freshly seasoned potatoes, diced red bell
peppers, house-roasted onions, seasoned black beans, Cheddar and Monterey
Jack. Wrapped in a grilled whole wheat tortilla, covered with Vera Cruz
hollandaise and al pastor sauce and topped with fresh avocado, house-pickled
red onion, Cotija cheese and cilantro.
-
Cinnamon
Chip Pancake Breakfast - Two cage-free eggs cooked any style with a
cinnamon chip pancake and your choice of hardwood smoked bacon or chicken,
pork or turkey sausage.
-
Gingerbread
Spice Donuts - Warm cake donut holes tossed with gingerbread spice
and lightly dusted with powdered cinnamon sugar. Served with salted caramel
toffee sauce and crème anglaise.
From
the Juice Bar:
-
Citrus
Hibiscus Punch - Hibiscus tea, cranberry, orange, pineapple, lemon
and ginger with a cinnamon-spiced sugar rim.
First
Watch’s holiday specialties are the newest in its revolving seasonal
menu, which follows the sun to source the highest quality ingredients,
wherever and whenever they are in season, five times a year.
First
Watch is open seven days a week from 7 a.m. until 2:30 p.m. for pickup,
delivery and dine-in service. For more information about First Watch and
its seasonal menu offerings, or to find the nearest location, visit www.FirstWatch.com.
*
Not available in the Tampa Bay area.
About
First Watch
First
Watch is an award-winning Daytime Dining concept serving made-to-order
breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds
of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven
menu includes elevated executions of classic favorites along with specialties
such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast
Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house
daily) and its signature Million Dollar Bacon. In 2023, First Watch was
named the top restaurant brand in Yelp’s inaugural list of the 50 most
loved brands in the U.S and recognized as a Customer Experience All-Star
by Forbes. In 2022, First Watch was awarded a sought-after MenuMasters
honor by Nation’s Restaurant News for its seasonal Braised Short
Rib Omelet, recognized with ADP’s coveted Culture at Work Award and named
a Most Loved Workplace® in Newsweek by the Best Practice Institute.
There are 500 First Watch
restaurants in 29 states, and the restaurant concept is majority owned
by Advent International, one of the world’s largest private-equity firms.
For more information, visit www.FirstWatch.com.
Company
Contact:
Matt
Eisenacher
Chief
Brand Officer
941-907-9800
First
Watch Restaurants, Inc.
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Watch Named to Newsweek’s Top 100 Most Loved Workplaces® for Second
Consecutive Year (09/26/23) |
