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Bradenton,
FL – November 2020 / Newsmaker Alert /
First
Watch, the 37-year-old high-growth daytime breakfast, brunch and lunch
concept, announced today that it is bringing alcohol to its restaurants
for this first time since its founding in 1983 and unveiled an new menu
of signature brunch cocktails. Now available at 100 of the company’s more
than 400 restaurants, First Watch aims to expand the new cocktail program
to roughly half of its restaurants by the end of 2020.
First
Watch CEO and President Chris Tomasso attributes the decision to expand
into the adult beverage space to the company’s constant effort to identify
and capitalize on long-term consumer trends and strategically evolve. “Brunch
is an occasion to relax and connect with friends, and cocktails have become
synonymous with that experience, so it wasn’t long before our customers
began asking for them,” he said. “We crafted a program that delivers more
than your basic brunch beverages or bottomless offerings, but really elevates
the overall brand experience.”
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First
Watch’s new cocktail menu is now available at participating locations nationwide
and includes:
Signature
Cocktails:
-
Cinnamon
Toast Cereal Milk – Coconut rum, cold brew coffee, coconut milk and
agave nectar make for a delicious, sweet cocktail that will remind you
of your favorite cereal
-
Million
Dollar Bloody Mary – Gluten free vodka, house made bloody Mary mix
and a strip of First Watch’s signature Million Dollar Bacon
-
Morning
Glory – Gluten Free Vodka, fresh orange juice, lemon, turmeric, organic
ginger and agave nectar
-
Pomegranate
Sunrise – Tequila, pomegranate juice, fresh lime and agave nectar
-
Vodka
Kale Tonic – Gluten Free Vodka, fresh juiced kale, Fuji apple, English
cucumber and lemon
Classic
Cocktails:
-
Mimosa
– 100% cold squeezed orange juice and Brute Cuvée
-
Sparkling
– Brut Cuvée
“On the
culinary front, we’re always looking for opportunities to innovate, test
and drive our menu forward to anticipate and meet the changing preferences
of today’s customer.” said Shane Schaibly, Vice President of Culinary Strategy
for First Watch. “Who wouldn’t want a refreshing cocktail made with fresh
fruits and vegetables|–|juiced
in-house|–|to
complement their breakfast or brunch? At First Watch, we don’t do anything
halfway, so we knew our cocktail offerings had to have the signature flare
that our customers have come to know, love and expect from us – and this
really influenced the selection you see on this menu. They are true differentiators!”
Looking
forward into 2021, First Watch plans to make its new cocktail program available
systemwide, wherever possible. Customers looking to try out the new cocktails
from First Watch can visit the company’s website to find their nearest
participating restaurant.
Alcohol
hasn’t been the only means of innovation for the restaurant brand. At the
onset of the COVID-19 pandemic, First Watch fast tracked the rollout of
online ordering and delivery to adapt and meet the need for off-premise
service by partnering with Olo – the leader in online ordering – to launch
delivery with the aid of third party delivery providers such as DoorDash
and Uber Eats at all locations nationwide. First Watch also developed a
new mobile app that allows guests to more easily place orders for take-out
and delivery, and get in-line for a table when looking to dine-in with
the help of waitlist management solution, Wisely. This integration of Wisely’s
technology enabled First Watch to efficiently manage the wait for both
dine-in and curbside pick-up, while simultaneously capturing individual
customer preferences to supplement their service. As a result of these
advancements, First Watch now sees more than 30 percent of its sales coming
from off-premise|–|a
staggering increase from only 6 percent in 2019.
First
Watch is open for breakfast, brunch and lunch seven days a week from 7
a.m. until 2:30 p.m. For more information about First Watch, its seasonal
menu offerings or to find the nearest location, visit www.FirstWatch.com
or download the First Watch mobile app.
About
First Watch
First
Watch is a high-growth daytime restaurant concept serving made-to-order
breakfast, brunch and lunch using fresh ingredients. A recipient of more
than 400 local “Best Breakfast” and “Best Brunch” accolades, First Watch
offers traditional favorites, such as pancakes, omelets, sandwiches and
salads, alongside specialty items like Quinoa Power Bowls, Avocado Toast
and the Chickichanga. First Watch was recognized as Nation’s Restaurant
News’ top Consumer Pick in the breakfast category as well as the coffee
category for its Project Sunrise coffee program in 2019. It was also named
one of TripAdvisor’s Best Restaurant Chains for 2019 and one of Business
Intelligence Group’s Best Places to Work in 2018. There are more than 400
First Watch restaurants in 29 states, and the restaurant concept is majority
owned by Advent International, one of the world’s largest private-equity
firms. For more information, like First Watch on Facebook,
connect with us on Instagram,
and visit
www.FirstWatch.com.
About
Advent International
Founded
in 1984, Advent International
is one of the largest and most experienced global private equity investors.
The firm has invested in over 360 private equity transactions in 41 countries,
and as of June 30, 2020, had $58 billion in assets under management. With
15 offices in 12 countries, Advent has established a globally integrated
team of over 200 investment professionals across North America, Europe,
Latin America and Asia. The firm focuses on investments in five core sectors,
including business and financial services; health care; industrial; retail,
consumer and leisure; and technology. After more than 35 years dedicated
to international investing, Advent remains committed to partnering with
management teams to deliver sustained revenue and earnings growth for its
portfolio companies. For more information, visit www.AdventInternational.com
or www.LinkedIn.com/company/Advent-International.
Media
Contact:
Eleni
Pierce
941-907-9800
ext. 218
Public
Relations & Communications Manager
First
Watch Restaurants, Inc. |
