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Bradenton-Based Daytime Café Opens New Hometown Restaurant
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First Watch opened Monday on the corner of Lockwood Ridge and SR-70
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“We’re proud to call this area our home, and we love being just minutes away from some of the country’s best beaches and some of the most incredible shops and restaurants who also have a home in Bradenton and Sarasota,” said Chris Tomasso, president of First Watch. “In the past 30 years, First Watch has grown and evolved quite a bit, and we’re grateful for the unwavering support our neighbors and friends have shown during those three decades. We could not be more excited to open another First Watch restaurant in our hometown.”

The new restaurant is 33-year-old First Watch’s seventh restaurant in Sarasota/Manatee and employs 25 people. It serves the company’s fresh, new menu and flaunts the new restaurant design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch’s innovative menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant off of Lockwood Ridge will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Bradenton also offers options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant serves its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit www.firstwatch.com/franchise.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 275 restaurants in 26 states, including more than 195 First Watch restaurants, 95 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, follow First Watch on Twitter, like it on Facebook and visit www.firstwatch.com.
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Contact:
Eleni Kouvatsos
941-907-9800 ext. 218
Public Relations & Communications Manager
First Watch Restaurants, Inc.