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| The investment accelerates the expansion of Guidesly’s Vertical AI solutions, seamlessly integrating advanced technology to enhance the thousands of guides currently building their businesses on the Guidesly platform. The round will also grow Guidesly’s consumer marketplace and position Guidesly to scale globally across new outdoor verticals. “This investment validates our vision and strategy, enabling us to scale rapidly while delivering transformative solutions for guides and their customers. We’re excited to push the boundaries of innovation in the outdoor industry and redefine what’s possible with cutting-edge software.” “We are thrilled to have the support of Aspen Capital Group and the continued trust of our early investors,” said David Lord, CEO of Guidesly. “This investment validates our vision and strategy, enabling us to scale rapidly while delivering transformative solutions for guides and their customers. We’re excited to push the boundaries of innovation in the outdoor industry and redefine what’s possible with cutting-edge software.” Aspen Capital Group partners with Vertical SaaS founders and entrepreneurs to drive growth, foster successful business initiatives, and provide the resources needed to achieve lasting success. Aspen’s deep expertise and extensive experience in Vertical SaaS and Vertical AI make them an exceptional partner to support the execution of key initiatives and drive transformational growth. “We are incredibly excited to partner with David and his visionary team,” said John Gordy, a General Partner at Aspen Capital Group. “Guidesly’s innovative approach, proven execution, deep commitment, and unwavering focus on solving real challenges for their guides sets them apart. The outdoor recreation industry is navigating a convergence of transformative forces, and Guidesly’s Vertical AI platform is the leading emerging solution. Guidesly empowers guides worldwide with cutting-edge technology to better manage their business while delivering exceptional value to their customers. With a dedicated focus on guide solutions and delivering substantial ROI, Guidesly is positioned as the industry leader and poised for exponential growth.” The founders of YETI coolers formed YETI Capital, bringing a rich history in the outdoor industry to startups like Guidesly. “With our deep experience in, and passion for, the outdoor market, we are thoroughly impressed not just by Guidesly’s technical expertise and advanced AI capabilities, but equally importantly, their deep understanding of the people and the businesses these solutions serve,” added Maxx Karr, partner at YETI Capital. “We are thrilled to join the team.” Guidesly is on a path to becoming the premier provider of technology solutions to the outdoor recreation industry, utilizing cutting-edge technology to optimize and streamline guide workflows. With a focus on delivering measurable ROI for guides and outdoor enthusiasts, Guidesly seeks to enhance business operations, improve customer experiences, and create long-term value for all stakeholders. About
Guidesly
About
Aspen Capital Group
YETI Capital is an investment vehicle created by the Founders* of YETI Holdings, Inc. (YETI: NYSE) (“YETI”). YETI Capital is not affiliated in any way with YETI. Media
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