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Washington,
DC – April 2025 / NewsmakerAlert: Historic
Hotels of America® and Historic
Hotels Worldwide® are proud to announce a new partnership with
StraxAR™, a cutting-edge augmented
reality (AR) platform. This collaboration aims to enrich how guests experience
historic hotels, offering immersive and dynamic experiences at some of
the most iconic historic hotels across the United States and around the
world.
StraxAR
provides augmented reality technology solutions to historic sites, museums,
corporate trainings, live events, and more. Historic Hotels of America
and Historic Hotels Worldwide are hospitality and historic preservation
programs founded to promote historic hotels and cultural tourism. Historic
Hotels of America is the official program of the National Trust for Historic
Preservation for recognizing and celebrating the finest historic hotels.
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StraxAR’s
patented technology transforms static objects into interactive storytelling
opportunities, making historic hotels a natural fit. When using the StraxAR
app at participating hotels, guests can simply point their devices at historic
artifacts, architectural features, or artwork within the hotels to unlock
engaging multimedia content, including videos, narratives, and guided tours.
This seamless integration of AR technology enhances the emotional and intellectual
connection guests have with the rich history at historic hotels.
“Historic
Hotels of America and Historic Hotels Worldwide are dedicated to preserving
the authenticity of the finest iconic and legendary historic hotels, where
hoteliers strive to create meaningful experiences for their guests,” said
Lawrence P. Horwitz,
Executive Vice President of Historic Hotels of America and Historic Hotels
of America. “By partnering with StraxAR, we are providing a new technology
that will provide travelers with a fantastic tool to bring history to life
in an innovative, easy to use way that blends traditional historic experiences
with modern technology.”
“We
are thrilled to collaborate with Historic Hotels of America and Historic
Hotels Worldwide to expand the toolkit for hotels that want to share their
history with guests,” said Eric
Singleton, CEO of Strax Networks Inc. “Our technology aligns with human
curiosity, offering instant access to stories that deepen connections and
inspire action.”
Several
Historic Hotels of America members have already adopted the technology,
including The
Omni Homestead Resort (1766) in Hot Springs, Virginia, and The
George Washington Hotel (1922) in Washington, Pennsylvania.
“At
The George Washington Hotel, we’re redefining weddings with StraxAR, bringing
invitations, thank-you notes and albums to life in ways never imagined,”
said Robert
Plutto, General Manager. “This technology creates an immersive, unforgettable
experience, allowing couples and guests to relive their special moments
again and again.”
This
partnership not only enriches the guest experience but also opens new opportunities
for engagement and revenue generation. By bridging the gap between curiosity
and action, StraxAR empowers guests at historic hotels to book experiences,
purchase memorabilia, or learn more about the historic significance of
their surroundings—all with a simple scan.
About
Historic Hotels of America®
Historic
Hotels of America is the official program of the National
Trust for Historic Preservation for recognizing and celebrating the
finest historic hotels from across the United States of America. To be
nominated and selected for membership in this prestigious program, a hotel
must be at least 50 years old; designated by the U.S. Secretary of the
Interior as a National Historic Landmark or listed in or eligible for listing
in the National
Register of Historic Places; and recognized as having historical significance.
Of the more than 300 historic hotels inducted into Historic Hotels of America
from 44 states, the District of Columbia, Puerto Rico, and the U.S. Virgin
Islands, all historic hotels faithfully preserve their authenticity, sense
of place, and architectural integrity. The National Trust for Historic
Preservation was chartered by U.S. Congress in 1949 and is a private 501(c)(3)
nonprofit organization. Its preservation work strengthens communities,
breathes new life into neighborhoods, supports a healthier planet, and
builds a more just and connected society. For more information, please
visit HistoricHotels.org.
About
Historic Hotels Worldwide®
Historic
Hotels Worldwide is a prestigious and distinctive collection of historic
treasures, more than 350 luxury historic hotels built in former castles,
chateaus, palaces, academies, haciendas, villas, monasteries, and other
historic lodging spanning ten centuries. Historic Hotels Worldwide represents
the finest and most distinctive global collection of authentic historic
treasures, which demonstrate historic preservation, and celebrate historic
significance. Eligibility for induction into Historic Hotels Worldwide
is limited to those distinctive historic hotels that adhere to the following
criteria: minimum age for the building is 75 years or older; historically
relevant as a significant location within a historic district, historically
significant landmark, place of a historic event, former home of a famous
person,, or historic city center; recognized by national preservation or
heritage buildings organization or located within UNESCO World Heritage
Site; hotel celebrates its history by showcasing memorabilia, artwork,
photography, and other examples of its historic significance; and presently
used as a historic hotel. For more information, please visit HistoricHotelsWorldwide.com.
About
Strax Networks Inc.
Founded
in 2021, Strax Networks Inc.
is redefining augmented reality (AR) as a communication and revenue-driving
platform powered by user intent. Through StraxAR™, we seamlessly bridge
the digital and physical worlds, enabling brands, businesses, and creators
to engage audiences with limitless information and generate new revenue
streams across hospitality, entertainment, sports, publishing, and retail.
With
a simple scan via our globally available iOS and Android app, StraxAR™
transforms any image or moving content into an interactive, real-time digital
experience. Designed for frictionless engagement and scalable monetization,
StraxAR™ empowers organizations to turn interaction into action.
For
more information, visit www.StraxNetworks.com.
Media
Contact:
Katherine
Orr
Historic
Hotels of America | Historic Hotels Worldwide
Director,
Marketing Strategy and Communications
Tel:
202-772-8337
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