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| Valet’s
philosophical approach embraces a surprise and delight approach to guest
recognition to deliver the unexpected. Valet interfaces with PMS systems
to tap into future reservations and other hotel property data sets to build
VIP profiles, which the hotel property can further customize. The development
of customized algorithms is the power behind this customizable solution
with a user interface designed to support hotel teams with access to VIP
profile views, an amenity menu, and delivery tracking. Software setup and
use guidelines offer an opportunity to open a dialogue for hotel teams
charged with the creation and implementation of a guest recognition program.
 Chris Escue, Director of Development, offers, “Valet represents an important initiative our company took to the finish line during the pandemic timeframe, which connects and elevates perhaps the most valuable and complex set of data elements HMA manages for our client base. Program development today must meet rigorous security and privacy standards and simultaneously provide customers with data access. We are ecstatic with the results, and the potential Valet brings to our clients.” Rick Heuer, HMA Partner, shares, “Valet is the culmination of many years of customer dialog resulting in a relevant and timely product for our industry. Working with upscale hospitality, we know that today’s savvy travelers expect more and are increasingly experiential-focused. As a company, we’ve been loyal to our business roots of creating high-touch solutions with customer support that simplifies the complexity of data management. Valet showcases the best of our company philosophy, closing the VIP management circle for marketing and on-site operations for properties striving to elevate all aspects of their VIP management effort.” About
HMA—Hospitality Marketing Inc.
For more information visit: www.WeAreHMA.com. Contact
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