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Monterey,
CA – September 2024 / NewsmakerAlert: HMA°
proudly unveils Intelligencia, the 3.0 upgrade of our flagship HMA°
CDP and Marketing Platform. Upgrade highlights include three customizable
program options—DataView, Essentials, and Enterprise—designed
to meet the diverse needs of hoteliers. Key platform advancements include
next-generation interactive data analytics suite, AI-powered content development
within the email builder, and an improved user portal experience. Additionally,
Intelligencia offers a robust menu of customizable programs, and this upgrade
includes a data integration enhancement to Valet, our VIP Management Program,
first introduced in 2023.
What truly sets Intelligencia
apart is its proprietary data cleansing approach, which optimizes PMS data
and other data sources through a highly accurate repeat customer identification
and integration process. This robust data foundation empowers teams to
work smarter with more precise analytics and finely curated programs, giving
hotel owners and operators a distinct competitive advantage.
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“Intelligencia represents
the culmination of years dedicated to technological innovation and close
collaboration with our hotel client-partners,” says Rick
Heuer, Partner. “As AI continues to advance, Intelligencia becomes
more powerful, offering our client-partners a modern scalable data foundation
they can leverage to drive company-wide growth and success.”
Michelle
Carey Heuer, Founding Partner adds, “Intelligencia embodies
the transformation of our platform with a unique data foundation, smart
tools and customizable programs designed for hoteliers who demand more.
Hotel teams charged to elevate guest experiences and showcase their brand
in today’s technical digital space can do far more with Intelligencia working
at their side.”
About HMA° Intelligent
Marketing
For over four decades, HMA°
Intelligent Marketing has led the hospitality industry by empowering
hotels and management companies to leverage customer data in innovative
ways to drive revenue. Intelligencia, powered by HMA°, offers
a powerful and customizable CDP and Marketing Platform that integrates
advanced analytics, data and email management, marketing tools, customizable
programs, and dedicated support services—all meticulously tailored for
hoteliers. Visit www.WeAreHMA.com
for more information.
HMA Social Media: Facebook
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Company Contact:
Bryn Tyler
Vice President of Operations
831-655-0109
LinkedIn |
