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London,
UK – May 2025 / NewsmakerAlert: HX
Expeditions, the world’s largest and first expedition cruise company,
has announced a major
expansion of its Americas team across business development, marketing,
and tour operations. The move underscores the company’s strengthened focus
on travel trade partnerships and advisor support in one of its fastest
growing markets and reflects a broader transformation ahead of HX’s 130th
anniversary in 2026.
Backed
by new investment and a sharpened growth strategy, the company has entered
a new era—one focused on trade partnerships, global expansion, and a revitalized
brand identity. HX is investing across every part of the business, from
fleet upgrades and onboard innovation to market development. “Alongside
these global investments, we’re also investing in the people who will help
us deliver on our most ambitious goals,” said Steve
Smotrys, MD & SVP Commercial, Americas. “This expanded team brings
the energy and expertise needed to strengthen our trade relationships and
accelerate growth across the region.”
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HX’s
presence in the Americas has grown rapidly, with total U.S. booked revenue
up 115% between 2022 and 2024. As demand grows, HX is expanding its commercial
footprint and advisor support to unlock even greater market share. “As
we prepare to celebrate 130 years of exploration, we’re building a modern
brand with deep roots,” said Matt
DeWitte, Head of Marketing, Americas. “This next phase is about scaling
smart—creating more value for our partners and ensuring our brand connects
in meaningful, inspiring ways across the Americas.”
Expanding
Sales and Trade Support Across the Americas
Under
the leadership of Steve Smotrys and Carla
Brake, Senior Director of Sales, Americas, HX is strengthening its
advisor-first approach across key regions. “Our Business Development Managers
play a pivotal role in delivering the support and partnership that travel
advisors need to succeed,” said Smotrys. “With this expanded team on the
ground, we’re ensuring our trade partners have the tools they need to grow
alongside us.”
Release
continues here.
Media
Contact:
Rebecca
Singelenberg
301-785-8163
HX
Expeditions
LinkedIn |
