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Windermere,
FL – January 2025 / NewsmakerAlert: Innovative
Attraction Management (IAM), a leading provider of creative management
services and strategic growth solutions for the entertainment and leisure
industry, is proud to announce its acquisition of Diggerland
USA, a unique and one-of-a-kind theme park where guests can operate
real construction equipment in a family-friendly environment. This acquisition
marks a significant milestone in IAM’s expansion strategy, reinforcing
its commitment to offering exceptional experiences for visitors of all
ages.
Diggerland
USA (park map here),
located in West Berlin, N.J., offers a thrilling and hands-on adventure
with attractions that allow guests to operate diggers, backhoes, and other
heavy machinery under the supervision of trained staff. Since its inception,
the park has attracted families looking for an exciting, educational, and
unique alternative to traditional amusement parks.
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The
acquisition will enable IAM to leverage its expertise in attraction management
and operational efficiencies to further develop and grow Diggerland USA
while preserving the park’s core value of offering an interactive, immersive
experience for guests. IAM plans to invest in the park’s infrastructure,
introduce innovative new attractions, and enhance the guest experience
through cutting-edge technology and personalized service.
“We
are thrilled to welcome Diggerland USA into the IAM family,” said James
Harhi, CEO of Innovative Attraction Management. “Diggerland represents
an incredible opportunity to expand our portfolio with a unique and niche
offering in the family entertainment space. We are committed to preserving
its fun and educational appeal while also bringing new, exciting elements
to the park. This acquisition aligns perfectly with our vision of creating
world-class experiences that inspire joy and wonder in visitors.”
Solomon
Partners served as financial advisor to Diggerland.
About
Innovative Attraction Management (IAM)
Innovative
Attraction Management is a renowned leader in the entertainment and
leisure industry, providing a full spectrum of services including development,
operations, and marketing for attractions around the world. IAM specializes
in creating customized solutions that drive long-term growth, customer
satisfaction, and operational success for both established brands and new
ventures.
About
Diggerland USA
Diggerland
USA is the only construction theme & water park in America. Families
can Drive, Ride & Operate specially engineered real machines for a
safe, clean & fun time; providing a one-of-a-kind experience for families
seeking something truly unique. Head over to The Water Main to Swim, Slide
& Soak in our construction theme water park. Two parks, one amazing
price! Diggerland USA offers the most amazing family-fun experience. and
is located in West Berlin, N.J. - only 20 miles from Philadelphia, 40 minutes
from the Jersey Shore and 90 minutes from New York.
Media
Contacts:
Katie
Wojdyla
Chief
Marketing Officer
407-347-2431
LinkedIn
Tina
Hatcher
561-722-2012
LinkedIn |
