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Austin,
TX – October 2025 / NewsmakerAlert: For the first time in its
18-year history, Jacaruso Enterprises,
the company that pioneered remote
hotel sales, has made a historic leadership transition. Jason
Webb has been appointed to Chief Executive Officer, becoming the first
CEO other than founder Toni
Jacaruso, who will continue as President. Bill
Jacaruso, will remain as Chief Operating Officer.
The move signals the next
chapter for the company that redefined how hotels approach sales. Since
2007, Jacaruso’s remote model has helped thousands of hotels across
the U.S., Canada, the Caribbean, and Latin America increase revenue
and market share. Under Webb’s leadership, Jacaruso will continue scaling
innovation, including the 2026 launch of Lead Shark, its AI-powered
sales platform designed to transform hotel prospecting.
Webb is proud to welcome
these newly promoted leaders to the executive team:
Each brings deep hospitality
expertise and a history of delivering measurable results for owners, brands,
and operators.
“When I started this company,
remote sales was unheard of,” said Toni Jacaruso, President. “Today, Jason
and this new leadership team will take us into the next era, leveraging
innovation and our people-first culture to help hotels grow stronger and
more competitive.”
Since joining Jacaruso in
2012, Webb has spearheaded initiatives that have redefined how Jacaruso
delivers results for hotel partners. He was instrumental in integrating
technology into the sales process and led the development of Lead Shark,
designed to revolutionize hotel prospecting by combining artificial intelligence
with proven sales expertise.
“I am honored to step into
this role and continue the vision Toni created,” said Jason Webb, CEO.
“The hospitality industry moves quickly. We are committed to moving with
it by innovating, adopting new tools, and ensuring our team and clients
benefit from every advancement. Our goal is to be the first and only call
hotels make when they need sales expertise.”
Since its founding in 2007,
Jacaruso has been recognized as an Inc.
5000 Fastest-Growing Private Company for several years, and most recently,
as an Inc. Best Workplace
for three consecutive years. The company continues to innovate while staying
true to its founding philosophy: do what you love, with people you love,
and help others.
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About Jacaruso Enterprises
Jacaruso
Enterprises is the hospitality industry’s leading provider of remote
hotel sales service and training.
The company pioneered an affordable and flexible sales outsourcing solution
for hotel owners and management companies looking to increase occupancy
and revenue. Jacaruso’s customers include small to medium-sized hotels
across the U.S., Canada, and Latin America. You can learn more about Jacaruso
Enterprises and their remote sales offerings at Jacaruso.com.
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Media Contact:
Janel
Allen
SVP of Marketing
224-633-8182
Jacaruso Enterprises |
