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The New England Patriots hold an NFL record of eleven Super Bowl appearances and are six-time Super Bowl Champions. In addition to the Patriots, Gillette Stadium is home to the MLS New England Revolution and interim home to the NWSL Boston Legacy FC. The stadium also regularly hosts the biggest music tours, as well as other events, in North America.

“Our partnership with the Patriots marks a major goal for Krispy Krunchy and we’re honored to join one of the biggest and most iconic sports franchises in the country,” said Jim Norberg, Chief Executive Officer of Krispy Krunchy Chicken. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base, and we’re excited to introduce those that don’t know us to what we know will become their favorite fried chicken.”

The partnership with the New England Patriots marks the first NFL deal for Krispy Krunchy. Earlier this year, the brand became the Official Fried Chicken of the Boston Red Sox, its first MLB deal. And, as Krispy Krunchy has over 100 locations in New England, fans can find the chicken easily throughout the region outside of game days.

“We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” said Jim Nolan, Chief Operating Officer of the New England Patriots. “We are confident the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience and is an option we’re proud to offer.”

For more information about Krispy Krunchy Chicken®, visit KrispyKrunchy.com or follow them on Facebook and Instagram.

About Krispy Krunchy Chicken®
Krispy Krunchy Chicken® (KKC) operates over 3,500 quick-serve locations across the 48 contiguous United States, selling over a million pounds of its signature fried chicken every week. Founded in Louisiana in 1989, KKC has built its reputation on delivering bold Southern flavor in a convenient format. KKC is known for its hand-breaded, mildly Cajun-spiced fried chicken, all-white meat jumbo tenders, and the brand’s trademark honey biscuits.

Its proven store-in-store model allows licensees from convenience stores and truck stops to universities, casinos and stadiums to drive foot traffic, grow revenue and build loyal customer bases. Krispy Krunchy Chicken is proudly served at major venues across the country, including Fenway Park, where it is the “Official Fried Chicken of the Boston Red Sox”, and Gillette Stadium, where it is the “Official Fried Chicken of the New England Patriots”.
 
 
 

fastest growing hot food concepts in the convenience store business, recently entered an agreement with EG America, a leading convenience, coffee and fuel retailer in the United States, to open locations under several of its banners, primarily Cumberland Farms. The first five locations will launch inside Cumberland Farms stores across the Florida panhandle, beginning with the Santa Rosa Beach store at 3871 E County Highway 30A, which opened on Monday – September 22, 2025.

“Our launch with Cumberland Farms in Florida is an important step for us, as it strengthens our presence in a key market and aligns Krispy Krunchy with one of the most recognized convenience store brands in the country,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “We’re building tremendous momentum, now serving all 48 contiguous states, and this collaboration highlights the strength of our premium offerings and the kind of partnerships they continue to attract.”
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“We’re excited to bring Krispy Krunchy Chicken and their highly craveable menu items to our North Florida locations,” said Brian Ferguson, Chief Marketing Officer, EG America. “Cumberland Farms is a daily destination for millions thanks to our exceptional coffee, fast and friendly service and unmatched convenience. Partnering with Krispy Krunchy allows us to elevate the food experience even further by delivering the quality and flavor our customers want, right when they need it.”

For more information about Krispy Krunchy Chicken®, including opening your own location, visit KrispyKrunchy.com or follow them on Facebook and Instagram.

About Krispy Krunchy Chicken® 
Krispy Krunchy Chicken (KKC) operates more than 3,400 quick-serve locations in all 48 of the contiguous United States, selling over a million pounds of chicken every week. The company provides foodservice solutions for convenience stores, truck stops, universities, casinos and more across the U.S., including in Fenway Park, where it is the “Official Fried Chicken of the Boston Red Sox”. Founded in Louisiana in 1989, the store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all-white meat jumbo tenders to its guests to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits. To learn more about partnering with Krispy Krunchy Chicken, visit KrispyKrunchy.com/partnering.

Facebook: @krispy.krunchy.foods.llc
X: @krispykrunchy
Instagram: @krispykrunchychicken
LinkedIn: @krispykrunchyfoodsllc

About EG America
With 1,500 retail locations and 18,000 team members across the U.S., EG America is one of the fastest-growing convenience store retailers in the country. As the operator of Cumberland Farms and 9 other c-store banners, we are committed to becoming America’s preferred ‘one-stop’ destination by focusing on superior guest experience, high-quality grocery and fuel products, and supporting the communities in which we live and work. EG America also operates Certified Oil, Fastrac, Kwik Shop, Loaf ‘N Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill stores and is owned by EG Group, a UK-based fuel station and convenience store retailer. For more information about EG America, visit us at EG-America.com or follow us on LinkedIn.

Media Contact:
Brianne Barbakoff
Ink Link Marketing
for Krispy Krunchy Chicken
LinkedIn