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New England Patriots Name Krispy Krunchy Chicken Official Fried Chicken Partner
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New England Patriots Name Krispy Krunchy Chicken Official Fried Chicken Partner
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Atlanta, GA – September 2025 / NewsmakerAlert: Get ready to enjoy great football and amazing chicken! Krispy Krunchy Chicken®, one of the fastest growing hot food concepts in the convenience store business, is bringing bold flavor to the gridiron as the Official Fried Chicken of the New England Patriots and their home, Gillette Stadium. Starting immediately, fans can fuel their game day with Krispy Krunchy’s hand-breaded Jumbo Chicken Tenders, featured in the stadium’s celebrated eatery, The Beacon. Krispy Krunchy’s award-winning Chicken Nuggets and Cajun Chicken Sandwich are also available throughout the stadium in multiple concession areas.

The New England Patriots hold an NFL record of eleven Super Bowl appearances and are six-time Super Bowl Champions. In addition to the Patriots, Gillette Stadium is home to the MLS New England Revolution and interim home to the NWSL Boston Legacy FC. The stadium also regularly hosts the biggest music tours, as well as other events, in North America.

“Our partnership with the Patriots marks a major goal for Krispy Krunchy and we’re honored to join one of the biggest and most iconic sports franchises in the country,” said Jim Norberg, Chief Executive Officer of Krispy Krunchy Chicken. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base, and we’re excited to introduce those that don’t know us to what we know will become their favorite fried chicken.”

The partnership with the New England Patriots marks the first NFL deal for Krispy Krunchy. Earlier this year, the brand became the Official Fried Chicken of the Boston Red Sox, its first MLB deal. And, as Krispy Krunchy has over 100 locations in New England, fans can find the chicken easily throughout the region outside of game days.

“We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” said Jim Nolan, Chief Operating Officer of the New England Patriots. “We are confident the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience and is an option we’re proud to offer.”

For more information about Krispy Krunchy Chicken®, including opening your own location, visit KrispyKrunchy.com or follow them on Facebook and Instagram.

About Krispy Krunchy Chicken® 
Krispy Krunchy Chicken (KKC) operates more than 3,500 quick-serve locations in all 48 of the contiguous United States, selling over a million pounds of chicken every week. The company provides foodservice solutions for convenience stores, truck stops, universities, casinos and more across the U.S., including in Fenway Park, where it is the “Official Fried Chicken of the Boston Red Sox”. Founded in Louisiana in 1989, the store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all-white meat jumbo tenders to its guests to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits. To learn more about partnering with Krispy Krunchy Chicken, visit KrispyKrunchy.com/partnering.

Facebook: @krispy.krunchy.foods.llc
X: @krispykrunchy
Instagram: @krispykrunchychicken
LinkedIn: @krispykrunchyfoodsllc

Media Contact:
Brianne Barbakoff
Ink Link Marketing
for Krispy Krunchy Chicken
LinkedIn

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Placement Dates: 09/30/25 – 11/30/25
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