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Atlanta,
GA – February 2023 / Newsmaker Alert: Krystal,
the original quick-service restaurant chain in the South, recently signed
a multi-unit franchise deal with new partner and seasoned restaurant professional
Argus Wiley.
Through this partnership, Wiley has purchased 21 existing Krystal locations
and will be developing 15 new locations. Wiley will focus on growing the
brand in the Southeast market with a special emphasis on Florida.
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 “I’m
familiar with the Krystal brand from having been a customer and eaten there
on numerous occasions before becoming a franchisee. The corporate franchising
team has been incredible with welcoming us and we’re grateful for the support
they’ve provided to help with our transition to be part of the Krystal
family,” said Argus Wiley, Franchisee for Krystal Restaurants LLC. “I want
to see the brand be successful and believe it can take off beyond its regional
popularity.”
The Krystal restaurants that
Argus Wiley has added to his portfolio operate in the Florida market. He
will be remodeling existing units, while the restaurants in the development
will all be built to feature the brand’s newest prototype. The latest design
boasts a smaller footprint and more efficient operations, while catering
to the convenience needs and desires of today’s consumer.
Prior to becoming an entrepreneur,
Wiley developed an extensive career in the restaurant industry. He has
served in various leadership roles to support Arby’s, Chipotle, Cutting
Edge Pizza, and Jason’s Deli. He also spent nearly four years as a Market
Coach for KPB Brands, which operates more than 800 restaurants across more
than 25 states throughout the U.S. Currently, he is the COO for Whitefords,
Inc. (KFC), Newberry Restaurant Group (Arby’s) and Midland’s Restaurant
Group. His deal with Krystal is being executed through Red Door Foods.
The deal with Argus Wiley
adds to the quick and aggressive franchise expansion plans that Krystal
has in place. In addition to their celebrity franchise deals, multi-unit
deals such as this one with Wiley showcase how the brand is a franchise
of choice and further enables the company to hold steadfast to its commitment
to growth.
“I’m thrilled to take this
‘cult classic’ and help generate more buzz for it, so we can eventually
take it national,” added Wiley. “To me, Krystal offers the best breakfast
(and more). From the I-4 corridor to the Daytona track and beyond, we’re
looking forward to getting other people excited about the brand and to
become fans through this new partnership.”
For more information about
franchising opportunities with Krystal, visit www.KrystalFranchising.com.
For more information,
visit
www.Krystal.com or follow
them on
Facebook and Instagram
@Krystal.
About Krystal Restaurants
LLC
Headquartered in Atlanta,
GA, Krystal Restaurants LLC is the
original quick-service restaurant chain in the South. Krystal hamburgers
have been served fresh and hot off the grill on the iconic square bun since
1932. The company proudly sticks to the classics, but over the years, they’ve
never been afraid to innovate.
Krystal has grown to be in
10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind
taste experience through their unique menu items that are offered at a
great price. The company’s Atlanta-based Restaurant Support Center serves
a team of more than 3,500 employees. In 2019, the company was selected
to USA
TODAY’s Top-10 Best Regional Fast Food List. Krystal has also been
named one of the “Most Craveable Burgers” and in 2022 was named a “Breakout
Brand.”
Media Contact:
Kim
Miller
Ink Link Marketing
for Krystal Restaurants
305-333-2809 |
