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Atlanta,
GA – July 2021 / Newsmaker Alert / Krystal
Restaurants LLC, the original quick-service restaurant chain in the
South, announces the unveiling of its new restaurant prototype. The new
location will be built in the brand’s hometown, within minutes of its Atlanta
headquarters. This new design combines a sleek contemporary interior
and exterior with interactive lighting that caters to consumers’ on-the-go
dining desire. Design elements include “grab and go” pick up and take out,
as well as more prominent and more efficient drive-thrus. Functional highlights
of the prototype include a more streamlined kitchen and enhanced brand
identity through soft and hardscape design elements.
“Throughout the years, we
have built our reputation on offering hot, fast, and friendly service paired
with our highly craveable menu items. The new prototype offers the stage
for our teams to continue this legacy into the future of the brand, while
staying current with the needs of customers,” said Tom
Stager, the President of Krystal Restaurants, who was brought in less
than a year ago to turn around the business. “As we step into the next
phase of the company, we are also expanding our presence by finalizing
new franchising deals around the country with restaurants looking for smaller
footprint concepts that can deliver on all-dayparts – breakfast, lunch,
dinner, and late-night.”
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Stager noted the brand has
consistently over-delivered at the breakfast daypart and that its growth
in late night has topped the industry in the past year. “These earlier
and later hours, increasingly important to a successful concept, are integral
in our off-premise strategy. Our newest design needs to reflect that
trend,” he said.
The Krystal restaurant prototype
will feature a smaller footprint and focus on more off-premise services.
The design does not include a dining room but instead features a double-lane
drive-thru, a walk-up window for ordering, plus a pickup area for online
orders and third-party delivery.
The streamlined kitchen layout
will also have a minimized footprint by optimizing kitchen flow. The Krystal
Restaurant Support team including Tommy Mulkey, Vice President of Real
Estate and Construction, and Christie Cruz, Vice President of Training
& Operations Services, worked closely with store managers and franchisees
to develop a space that would fit their needs. “This new design will drive
labor costs down and increase speed of service, which ultimately will provide
a better experience to our guests,” said Mulkey.
“The restaurant prototype
speaks to our commitment to increasing efficiencies to serve our guests
better while enabling franchise partners to maximize their investment,”
added Stager. “This shift in design is paving the way for us to grow our
brand further and bring our iconic products into more communities. We’re
thrilled to be sharing this momentous step into the future.”
About Krystal Restaurants
LLC
Headquartered in Atlanta,
GA, Krystal Restaurants LLC is the
original quick-service restaurant chain in the South. Krystal hamburgers
have been served fresh and hot off the grill on the iconic square bun since
1932. The company proudly sticks to the classics, but over the years, they’ve
never been afraid to innovate.
Krystal has grown to be in
10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind
taste experience through their unique menu items that are offered at a
great price. The company’s Atlanta-based Restaurant Support Center serves
a team of more than 3,500 employees. In 2019, the company was selected
as USA TODAY’s 2019 Top-10 Best Regional Fast Food List.
For more information, visit
www.Krystal.com
or follow them on
Facebook
or Instagram.
Contact:
Nicole
Warshowsky
Ink Link Marketing
786-605-9215 |