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| The CFP
Shop locations across Championship Campus in Atlanta offered fans an
enhanced shopping experience featuring fresh collections from Aviator Nation,
Starter, Axia Watches, Antigua and Logo Brands, as well as shop-in-shop
experiences from New Era, 47 Brand, Retro Brands, and Blue 84. RFID checkout
lanes allowed fans to get in and out quickly with an average transaction
time of just 37 seconds. Top-selling items at the CFP Shop included national
championship branded school-specific merchandise, match-up gear, scarves,
knits, footballs and pins.
 Online at shop.CollegeFootballPlayoff.com, merchandise was available for fans to support the new 12-team format, tailored to each of the 11 game match-ups and respective game winners. Sales throughout the Playoff leading up to the national championship game increased by 309% compared to last year’s four-team format. A portion of the proceeds from the CFP Shop supports the College Football Playoff Foundation, which assists PK-12 teachers nationwide. The CFP Foundation’s primary initiative, Extra Yard for Teachers, is dedicated to enhancing the teaching profession by inspiring and empowering educators in four focus areas: resources, recognition, recruitment and retention, and professional development—all aimed at preparing our nation’s students for success. Legends’ fully-integrated retail and merchandising vertical solution works with world-class clients worldwide across eCommerce, in-venue retail, large-scale live events, brick-and-mortar store operations, licensing, and customer merchandise. In addition to operating omnichannel merchandise for the CFP, Legends’ global merchandise team works with Ohio State and manages on-campus, online, and gameday merchandise. About Legends
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