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| In 2025, merchandise sales were 18% higher than the previous record achieved by Legends last year. Legends also achieved a record per cap for the tournament, achieving a 20% increase over the previous record in 2024. In the three years since
taking over merchandise operations for the BNP Paribas Open, Legends has
more than doubled merchandise sales revenue, increasing it by 140%, and
has raised per caps for the tournament by $14.
 Attendees at the tournament were thrilled with the improved shopping experience and premium products at the on-site Tennis Paradise Shop. Enhanced customer service and faster checkout speeds enabled the main retail shop to achieve record hourly and daily sales figures. For the 2025 tournament, Legends constructed an expansive retail shop spanning 25,000-square-feet, featuring the largest collection of BNP Paribas Open and tennis merchandise in the tournament’s history. Over 1,000 items from more than 40 brands and vendors were available for fans of all ages. Legends is the official on-site merchandise provider for the BNP Paribas Open. Legends’ fully integrated retail and merchandising vertical solution works with world-class clients worldwide in eCommerce, in-venue retail, large-scale live events, brick-and-mortar store operations, licensing, and customer merchandise. This includes vast experience developing and operating on-site retail at some of the world’s largest sporting events and premier venues, including the Super Bowl, PGA Championship, SoFi Stadium, and more. About Legends
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