Back To News/PR Index
|
| 
| “Jim is a world-class technology
leader who has driven innovation and digital transformation at some of
the most respected global brands,” said Dan
Levy, CEO of Legends. “His expertise across hospitality, retail, and
consumer-facing industries will be instrumental as we continue to scale
our business and execute at the highest level for our partners. As someone
who spent over 25 years at the forefront of technology in Silicon Valley,
I know the power technology can deliver to our clients and their fans.
And at Legends, we plan to be at the forefront of it.”
 In his new role, Scholefield will lead the combined company’s technology strategy, innovation, and execution across all digital platforms and systems. He will focus on enabling world-class performance and scalable growth for both Legends and its global portfolio of partners. Scholefield commented: “I’m excited to join Legends at such a dynamic time in its growth. There’s a tremendous opportunity to leverage data, automation, and emerging technologies to enhance the fan experience, streamline operations, and deliver smarter solutions for partners. I look forward to working alongside the talented Legends team to build scalable, modern platforms that support innovation, fuel long-term growth, and create exceptional experiences for our partners and their customers and fans worldwide.” Scholefield joins Legends after serving as the Global Chief Information & Digital Officer at Marriott International, where he led all aspects of global technology, digital engineering, and development. During his five-year tenure, he played a key role in modernizing Marriott’s technology infrastructure to support future growth across both its core lodging business and new ventures. He has also held executive technology roles at Merck & Co., Nike, and The Coca-Cola Company, driving large-scale digital transformation and enterprise modernization, while implementing new technologies, infrastructure, cybersecurity, and digital capabilities that support business scalability and growth. Earlier in his career, Scholefield held leadership positions at Northern Trust, Ford Motor Company, and Procter & Gamble. He holds degrees from Florida State University and the Georgia Institute of Technology and was recently inducted into CIO Magazine’s 2025 CIO Hall of Fame. About Legends
Media Contact:
 |
