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| The Maryland Club Set to Open for 2024-25 Basketball Seasons | The Maryland Club will be a showcase venue as part of the comprehensive partnership with global premium experiences company Legends. The Maryland Club is an all-inclusive premium club on basketball game days, providing an elevated bar, dining and social experience. With an unparalleled view of the main court, it will be the premier gathering place for Terp fans to enjoy drinks, food, and the best college basketball in the country. The Maryland Club will debut to the public on Monday, Nov. 4 as the Terrapin men’s basketball team hosts Manhattan. “The opening of the Maryland Club is a centerpiece of Maryland Athletics reimagining the Terrapin fan and alumni experience,” said Damon Evans, Barry P. Gossett Director of Athletics. “Our partnership with Legends demonstrates a major investment to our fanbase and I can’t wait for them to come out to join us at the Maryland Club for a night they will never forget while cheering on their Terps.” On non-gamedays, the Maryland Club will serve as an exclusive private social club, showcasing a refined bar, elegant dining room, upscale lounges, private event spaces, and collaborative workspaces. A place where members can work, dine, and socialize, surrounded by the pride of Maryland Athletics and the University of Maryland. Maryland Athletics also announced the creation of a new Club Seating section, just steps from the main court behind the northside basketball hoop. This new 200-seat section will come with exclusive access to the Maryland Club, in-seat food and beverage service, high-back padded chairs with side tables, and commanding views of Maryland men’s and women’s Basketball games. Terrapin Club members will have an exclusive opportunity through October 22 to learn more about the amenities and benefits of the Maryland Club and Club Seating. If availability remains after October 22, the Maryland Club and Club Seating will be made available to the general public. For more information, please visit https://themarylandclub.com/. For further questions, please contact our team at premiumseating@umd.edu. Legends has vast experience operating membership clubs and premium hospitality in professional, collegiate, and international venues globally, including at SoFi Stadium, AT&T Stadium, BMO Stadium, Cowboys Club at The Star, Spurs Club at The Rock at La Cantera, Doak Campbell Stadium (Florida State), Etihad Stadium, Santiago Bernabéu, and Yankee Stadium. As well, Legends’ is the leader in advising university athletic departments on identifying opportunities to enhance fan experiences and optimize revenue streams on new and renovated facility projects, having partnered on Northwestern, University of Kansas, University of Notre Dame, University of Oklahoma, University of Southern California, University of Utah, University of Wisconsin-Madison, Villanova University, and San Diego State University, amongst others. CORE architecture + design, based in Washington, DC, led the design of the Maryland Club. https://www.coredc.com/
he University of Michigan Athletic Department announces that it has entered into a 10-year partnership with global premium experiences company Legends to create a best-in-class online shopping experience for fans and at all existing athletics facilities. Legends will have the exclusive
rights to manage, operate, sell, and distribute all Michigan-licensed merchandise
and will operate the ‘Official Team Store,’ which will continue under the
MDen name. Legends will use a data and fan-led approach to develop an industry-leading
customized merchandise solution for Michigan that will deliver an expanded
product assortment and enhanced customer experience for students, alumni,
and fans wherever they purchase their U-M gear. In addition to the existing
athletics facilities, work is underway to secure a new off-campus retail
store location.
 “Our partnership with Legends will provide our fans with a fully integrated retail experience both in-venue and online,” said Warde Manuel, U-M’s Donald R. Shepherd Director of Athletics. “Fans will be able to purchase a comprehensive assortment of licensed products from a best-in-class retail partner that focuses on a holistic customer experience. We are excited to begin this new venture with Legends.” “Legends is honored to partner with U-M to deliver their passionate fans an enhanced, seamless shopping experience. Our team will work alongside U-M to maximize fan expression and the University’s powerful brand affinity through compelling products and premium experiences,” said Kirta Carroll, President, Legends Global Merchandise. Added Mike Behan, President, Legends College: “Innovative universities like U-M are thinking differently about generating revenue in the new collegiate landscape. Legends’ expertise in creating customized solutions focused on the fan experience and monetization for premier athletic departments makes this a perfect fit.” Michigan and Legends’ partnership expands beyond merchandise and includes Legends research arm CSL executing a premium experiences study for Michigan Stadium. Legends’ fully integrated retail and merchandising vertical solution works with world-class clients around the globe. This includes vast experience developing and operating eCommerce and retail experiences for some of the world’s largest sporting events and organizations: Super Bowl, Paris 2024 Olympic and Paralympic Games, PGA Championship, College Football Playoff, Dallas Cowboys, New York Yankees, Real Madrid and a growing roster of NCAA partnerships, including Indiana University, Georgia Institute of Technology, Ohio State University, Purdue University, and Villanova University. About Legends
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