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| “On the day that the Dragão
turns 20 years old, we continue to be at the forefront, as one of the most
beautiful stadiums in Europe with the best atmosphere. This partnership
with Legends makes us look forward to the future, because we are linking
with a group that is involved with the most modern stadiums, such as the
new Santiago Bernabéu and the future Camp Nou, and the most important
competitions, such as the football and rugby World Cups. After the pitch
with the latest technology, which has shown great quality, we continue
to invest in modernization,” said Jorge
Nuno Pinto da Costa, President of FC Porto.
 The holistic partnership aims to drive long-term success for FC Porto leveraging Legends’ unique 360-degree service solution. As part of the partnership, Legends will oversee global partnerships for the club as well as naming rights and sponsorship assets for Estádio do Dragão. FC Porto and Legends will evaluate new opportunities to deliver a premier matchday experience for fans. Legends will utilize its hospitality expertise to reimagine the culinary and beverage experience at the stadium, namely in FC Porto Partner’s Club VIP boxes and seats. “Legends is proud to partner with FC Porto to help the club innovate the fan experience at Estádio do Dragão and deliver world-class results for partners,” said Chus (Jesus) Bueno, Managing Director of Iberia, Legends. “FC Porto has an incredibly passionate fan base and the organization is committed to excellence. We are excited to collaborate with their team and provide our expertise delivering exceptional experiences and driving sustainable commercial revenue to ensure long-term success for the club.” Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. Throughout Europe, Legends also counts Real Madrid CF, FC Barcelona, Arsenal FC, Manchester City FC, FIFA World Cup, Rugby World Cup 2023, and Ryder Cup as clients. About Legends
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