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Sunnyvale/Williams,
CA & Oklahoma City, OK – September 2022 / Newsmaker Alert: Love’s
Travel Stops, providing professional drivers and motorists with 24-hour
access to clean and safe places to purchase gasoline, diesel fuel, travel
items, electronics, snacks, restaurant offerings, and more from coast to
coast, has opened its first Jamba
by Blendid autonomous robotic kiosk.
Located at the rest area in Williams,
CA, on I-5, Exit 578/Highway 20 just outside of Sacramento, the pilot
location of the new Jamba by Blendid kiosk adds a refreshing and delicious
option for motorists on the go.
“The
official opening of our first Jamba by Blendid robotic kiosk is an exciting
day for us and, hopefully, also for our guests! We hope customers visiting
the Williams, California location enjoy this fun new way to quickly access
refreshing, delicious smoothies on the go,” said Joe Cotton, vice president
of food services for Love’s.
The
Jamba by Blendid kiosk offers visitors at the Williams rest area smoothie
options inspired by Jamba®, a global leader serving on-the-go smoothies,
bowls and juices, powered by robotic food service solutions leader Blendid®.
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Love’s
guests will have the opportunity to meet the new persona behind Jamba by
Blendid’s unique kiosks. “We began to notice that our guests were really
interested in the robots, and created personas for them, as they watched
them make smoothies and, yes, even dance,” said Danielle Fisher, VP of
Marketing for Jamba. It was that observation that led to engaging with
Gestalt Brand Lab, where they created the robot’s persona and built a distinct
visual identity for the Jamba by Blendid kiosks. The robot is a friendly
and funny personality and a mix master of delicious smoothies. And it now
lives in an uplifting and colorful setting, adorned with the newest mural
by artist Bongang, a street muralist who has frequently worked with the
Jamba brand. The new branding features bright colors evocative of fresh
fruit and an image of Jamba’s friendly robot ready to make smoothies in
a flash.
The
self-operating kiosk will be open 24/7 for motorists, allowing them to
customize their smoothie orders by adjusting ingredient quantities or adding
boosts directly through the Blendid app. They can easily order on-site
or schedule a preferred pick-up time in advance.
“We
are dedicated to meeting the rising demand for refreshing quick-serve options;
our robotic kiosks give consumers, and now motorists, fast, customizable
and delicious food choices,” said Vipin Jain, CEO and co-founder of Blendid.
“We hope that our Jamba by Blendid kiosks set the standard for the future
of food service at rest areas across the country.”
Jamba
by Blendid kiosks leverage Blendid’s contactless food automation platform
foodOS®, a patented machine learning, robotics, and artificial intelligence-enabled
system, to provide motorists with easily accessible, refreshing food options
made on-demand and customized to meet individual preferences at any time
of day.
About
Love’s Travel Stops
Love’s
Travel Stops is the nation’s leading travel stop network with more
than 590 locations in 42 states. Founded in 1964 and headquartered in Oklahoma
City, the company remains family-owned and operated and employs more than
37,000 people. Love’s provides professional truck drivers and motorists
with 24-hour access to clean and safe places to purchase gasoline, diesel
fuel, fresh coffee, restaurant offerings and more. Love’s has over 430
truck service centers, which include Speedco and Love’s Truck Care locations.
Love’s and Speedco combined is the largest oil change, preventive maintenance
and total truck care nationwide network with over 1,500 maintenance bays
and 1,200 emergency roadside vehicles available for customers. Love’s is
committed to providing customers with “Clean Places, Friendly Faces” at
every stop. To learn more, visit www.Loves.com
or follow the company on Facebook,
Instagram,
LinkedIn
or Twitter.
About
Blendid
Sunnyvale-based
Blendid is revolutionizing the future
of food service with its proprietary food automation platform (foodOS™),
which efficiently and safely prepares and serves a range of healthy, fresh,
and delicious food. A pioneer of the future of food service, Blendid’s
first concept in the market is an autonomous, contactless kiosk that uses
robotics, machine vision, artificial intelligence, and healthy ingredients
to create delicious smoothies that are customized to meet the unique health
and dietary preferences of each consumer. Founded in 2015 by seasoned Silicon
Valley entrepreneurs Vipin Jain, Venki Avalur, and Vijay Dodd, Blendid
is improving the consumer experience by offering safe, cost-effective,
and personalized food on-demand, while also reducing complexities and costs
for the operators. Blendid has raised more $20M to date from a mix of venture
and crowdfunding investors and is currently raising its Series B investment
round. Visit invest.Blendid.com
for more information and to invest in the future of food service automation.
About
Jamba
Jamba
is the global lifestyle brand leader serving on-the-go freshly blended
fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices
and shots, boosts and bites. Jamba has more than 850 locations operating
in 36 U.S. states, as well as the Philippines, Taiwan, South Korea, Thailand
and Japan. For more information and to stay connected, follow @JambaJuice
on Twitter and Instagram or visit www.Jamba.com.
Contacts:
Love’s
Media Contact:
Caitlin
Campbell
Communications
Lead
Phone:
405-847-5263
Cell:
504-231-6961
Blendid
contact:
Erica
Camilo
Connexa
Communications for Blendid
610-639-5644
Jamba
Contact:
Focus
Brands LLC
Lauren
Phillips |
