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New
York, NY – September 2023 / Newsmaker Alert: LuxUrban
Hotels Inc. (or the “Company”) (NASDAQ: LUXH), which utilizes an asset-light
business model to lease entire hotels on a long-term basis and rent out
hotel rooms in these properties in key major metropolitan cities, announces
that the Blakely Hotel in New York City has been re-branded as “The
Blakely by LuxUrban, Trademark Collection® by Wyndham.” The Blakely
is the first LuxUrban property to integrate under the Wyndham Hotels &
Resorts (“Wyndham”) brand family and join the world’s largest hotel franchisor.
As
previously announced, LuxUrban entered into an agreement with Wyndham under
which 16 of its hotels will be added to the Trademark Collection® by
Wyndham brand. LuxUrban expects to open at least 60% of its current hotels
under the Trademark Collection banner during the third quarter of 2023,
with the balance of its properties scheduled to be integrated by the end
of the 2023 fourth quarter.
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The
Blakely by LuxUrban, Trademark Collection® by Wyndham is a 117-room,
English-style boutique hotel located just north of Times Square providing
easy access to popular New York City attractions such as Central Park,
Carnegie Hall, Radio City Music Hall, and the Museum of Modern Art.
“We
are thrilled to announce the addition of the Blakely under the Wyndham
brand family,” said Brian
Ferdinand, Chairman and CEO of LuxUrban Hotels. “This property is now
operating on the Wyndham platform that provides best-in-class services
and support across marketing, distribution, sales, sourcing and technology.”
Mr.
Ferdinand noted that the Blakely is also now part of Wyndham
Rewards®, recently named the number one hotel rewards program by
editors of U.S News & World Report. Hotels within the Wyndham
portfolio benefit from access to a rapidly growing membership base of more
than 100 million enrolled members, who today account for nearly one out
of every two U.S. check-ins. This access drives potential guests to LuxUrban
properties and results in significantly lower commission rates than LuxUrban
had paid historically.
LuxUrban
has also received capital from Wyndham via key money that the Company will
deploy at the Blakely to help elevate the customer experience, enhance
the asset value, and drive RevPAR as well growth and working capital back
into the business.
LuxUrban
Hotels Inc.
LuxUrban
Hotels Inc. utilizes an asset light business model to lease entire
hotels on a long-term basis and rent out hotel rooms in the properties
it leases to business and vacation travelers through the company’s online
portal and third-party sales and distribution channels. The company currently
manages a portfolio of hotel rooms in New York, Washington D.C., Miami
Beach, New Orleans and Los Angeles. As of the date of this release, the
company has approximately 1,625 hotel rooms available for rent, and seeks
to rapidly build its portfolio on favorable economics through the acquisition
of additional accommodations that were dislocated or are underutilized
as a result of the pandemic and current economic conditions. In late 2021,
the company commenced the process of winding down its legacy business of
leasing and re-leasing multifamily residential units, as it pivoted toward
its new strategy of leasing hotels. This transition has been substantially
completed. For more information visit www.LuxUrbanHotels.com.
Forward
Looking Statements
This
press release contains certain “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995 (set forth
in Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended). The statements contained
in this release that are not purely historical are forward-looking statements.
Forward-looking statements include, but are not limited to, statements
regarding expectations, hopes, beliefs, intentions or strategies regarding
the future. In addition, any statements that refer to projections, forecasts
or other characterizations of future events or circumstances, including
any underlying assumptions, are forward-looking statements. Generally,
the words “anticipates,” “believes,” “continues,” “could,” “estimates,”
“expects,” “intends,” “may,” “might,” “plans,” “possible,” “potential,”
“predicts,” “projects,” “should,” “would” and similar expressions may identify
forward-looking statements, but the absence of these words does not mean
that a statement is not forward-looking. Forward-looking statements in
this release may include, for example, statements with respect to financial
and operational guidance, the success of the Company’s collaboration with
Wyndham Hotels & Resorts, scheduled property openings, expected closing
of noted lease transactions, the Company’s ability to continue closing
on additional leases for properties in the Company’s pipeline, as well
the Company’s anticipated ability to commercialize efficiently and profitably
the properties it leases and will lease in the future. The forward-looking
statements contained in this release are based on current expectations
and belief concerning future developments and their potential effect on
the Company. There can be no assurance that future developments will be
those that have been anticipated. These forward-looking statements are
subject to a number of risks, uncertainties (some of which are beyond our
control) or other assumptions that may cause actual results of performance
to be materially different from those expressed or implied by these forward-looking
statements, including those set forth under the caption “Risk Factors”
in our public filings with the SEC, including in Item 1A of our 10-K for
the year ended December 31, 2022 and in Item 1A of our Form 10-Q for the
three months ended June 30, 2023. The forward-looking information and forward-looking
statements contained in this press release are made as of the date of this
press release, and the Company does not undertake to update any forward-looking
information and/or forward-looking statements that are contained or referenced
herein, except in accordance with applicable securities laws.
Contacts:
LuxUrban
Hotels Inc.
Shanoop
Kothari
President
& CFO
LinkedIn
The
Equity Group Inc.
Devin
Sullivan
Managing
Director
212-836-9608
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